ASC Action Sports + Culture : Natural Selection
ASC Action Sports + Culture, powered by Group Y is back, with more incredible people who are changing and influencing youth culture.
This week, we are speaking in-depth with Liam Griffin (Co-founder & COO) and Circe Wallace (Co-founder and Exec. VP, Action Sports & Olympics at Wasserman) about the Natural Selection tour.
A manifestation of pro snowboarder Travis Rice’s wildest dreams, The Natural Selection Tour is the first winter sports tour to showcase the world’s top riders, from Olympians to big mountain film icons, competing on the planet’s most exciting natural and naturally-enhanced terrain.
During COVID restrictions, Natural Selection held three successful tour stops in Jackson Hole, Wyoming, Baldface Lodge, British Columbia and Tordrillo Mountain Lodge, Alaska. The events were broadcast via Red Bull TV in partnership with Yeti, Bronco Sport, and Hemp Fusion.
Liam and Circe, with our host Oli Russell-Cowan will give us a behind-the-look on how this tour came about, the challenges they faced during these times, and what's next with the competition and the progression of snowboarding.
JUST ADDED: Live Q&A and Networking with Tyler LaMotte, Chief Brand Officer at Jackson Hole Mountain Resort, and Jeff Pensiero, Co-founder & CEO of Baldface Lodge, with Special Guests.