Date Posted: 11/14/2017

Brand Activation Manager (Commercial), Quiksilver


  • Quiksilver
  • United States
  • California
  • Huntington Beach, CA
  • 5 year(s)
  • Full-Time
  • Not Available
Job Description

Quiksilver is in search of a Brand Activation Manager to join the team in Huntington Beach, CA.

COMPANY OVERVIEW //
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.

POSITION SUMMARY //
Reporting into the Brand Regional Marketing Lead, Americas, the Brand Activation Manager drives the execution of the regional marketing strategy in order to drive sell through in our strategic, key, specialty and online accounts. The Brand Activation Manager builds brand affinity in the US while assuring alignment with the brand’s global strategies.

RESPONSIBILITIES //
• Lead the execution of regional events and associated marketing strategy, working closely with the Global Events Manager to ensure global alignment
• Develop and execute marketing strategies to drive Omnichannel sell-through
• Ensure local relevance of marketing, based on local and competitor expertise
• Develop and execute key account plans, including 1:1 meetings with key accounts to drive sell-in and develop sell-through strategies
• Drive brand’s excellence at point of sale by ensuring right marketing tools, activations, and experiences are briefed and implemented
• Ensure Account Managers and management are equipped with the right sell-in tools to win at sell-in
• Serve as the marketing point of contact for key and large accounts and Account Managers
• Work with consumer activation counterpart to activate athlete and influencer portfolio at an account level
• Develop and review ROI metrics and principles to ensure commercial feasibility of all regional executions
• Work with sales to develop b2b mkt collateral to support growth goals
• Measure and report ROI by account against allocated investment
• Analyze competitive intelligence & market information and drive insights to achieve marketing plan
• Manage local marketing budget
• Oversee training needs within the accounts

Job Requirements

REQUIRED EXPERIENCE, SKILLS & EDUCATION //
• 5+ years of experience in consumer marketing
• Proven track record in delivering best-in-class point of sale marketing solutions, including digital Strong business acumen and excellent commercial skills
• An understanding of traditional and non-traditional brand marketing strategies, including digital
• Ability to critically assess portfolio against defined KPIS and ROI considerations
• Excellent understanding of digital marketing
• Ability to identify trends and to turn insights into actions
• Excellent interpersonal skills
• Self-motivated, proactive, can-do attitude
• Management of collaborative projects from ideation through planning and execution
• Has an established network and relationships with relevant accounts (ie Macy’s, Dick sporting goods, Amazon)
• Training experience (in store)
• Budget management
• Expert in project management

To Apply, please submit your application via the link below and please let us know industry resource Malakye is your source!

Perks

Date Posted: 11/14/2017

Brand Activation Manager (Commercial), Quiksilver


  • Quiksilver
  • United States
  • California
  • Huntington Beach, CA
  • 5 year(s)
  • Full-Time
  • Not Available