Helly Hansen Inc.:
Senior Director of E-Commerce - North America (REMOTE) Job

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award winning and patented H2Flow™, temperature regulating system. Recently, Helly Hansen won the coveted Outside Magazine “Gear of the Year” award for the Odin Infinity Insulated Jacket, which features proprietary technologies including Lifaloft™, insulation and Lifa Infinity Pro™,, a waterproof breathable construction made without chemical treatments, providing long-lasting durable water resistance (DWR) without a coating, continuing our of innovation.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its uniforms are worn and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear, footwear, and workwear and sold in more than 40 countries and are trusted by professionals and enthusiasts around the world.

Helly Hansen operates globally, with offices in over 19 countries and is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen and their latest collections, visit www.hellyhansen.com

The Role:
Helly Hansen is looking for a proven digital leader to lead their NA e-commerce business. This leader will be responsible for launching our NA e-commerce acceleration program, incorporating agile test, learn, and scale methodologies to improve consumer experience, increase conversion, drive average order value, and increase consumer frequency and loyalty.

This role will partner with retail, wholesale, marketing, planning, category business directors and
technology to define and implement a plan to strengthen the marketplace, amplify our brand, deliver compelling omnichannel consumer experiences, showcase product and categories, increase brand awareness, and build deeper, stronger consumer connections.

This position dual reports to the Chief Digital Officer and VP, NA DTC.

Key responsibilities:
- Develop the NA e-commerce strategy to drive brand awareness and deliver against short and
long term organizational strategic priorities and initiatives
- Own the regional P&L with a focus on delivering profitable, e-commerce growth
- Oversee day-to-day operations including site merchandising, site operations, pro and
discount businesses and related functions
- Partner with Performance Marketing to define systems, tools, and processes to improve
productivity of performance marketing investments; work collaboratively to optimize
SEM/SEO strategy, ad creation, and increase voice across a variety of digital & social media
channels
- Launch NA e-commerce acceleration program and partner with Supply Chain to optimize
fulfillment, returns, and overall ecommerce economics
- Optimize e-commerce assortment strategies, product mix, and inventory levels
- Partner across the organization to define an omnichannel roadmap, investment plan, and
timeline to advance retail, ecommerce, and marketplace capabilities
- Champion a culture of innovation and continuous process improvement
Organizational structure
Reports to: Dual Reports to Chief Digital Officer and VP, NA DTC
Location: Remote Hybrid

Direct reports:
- Manager, NA E-Commerce
- Manager, Site Merchandising
- Manager, Pro Business Services
- Manager, Site Experience
- Scrum Master
- Test Lead