Web Analytics & Search Specialist

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
CEO Pledge
Job Description
It doesn't get any better than this - as part of our marketing team you'll be building the look, feel and attitude that sets Burton apart as the world's leading snowboard brand. Just like the riders that inspire us, our departments are always innovating, tapping the latest outreach concepts from grassroots to global broadcasts. Join up and be part of a fast-moving, dynamic and high-impact part of Burton. The Breakdown: The Web Analytics & Search Specialist is responsible for managing regional SEM/SEO work, capturing informative data and providing strategic guidance to the global and regional Consumer Marketing Team. This role is essential to implementing a data driven mentality and positively impacting Burton's direct business in the Americas region. What You Get to Do: • Responsible for reporting on performance marketing for the region based on templates from Global analytics. • Manage regional Google Analytics account to ensure functionality of the tool and ensure reporting best practices are maintained. • Manage regional SEM functions such as creating PPC campaigns and ads, leveraging new features and ad formats and performance tracking • Manage regional SEO functions such as implementing on-page and off-page SEO updates including changes to content, design, backlinks, NAP placement, or technical SEO recommendations. KWR and performance tracking • SEO/SEM budget tracking and management. • Work creatively and strategically with the global team and business stakeholders to modify Google Analytics as required to meet business needs. • Support digital reporting efforts as it relates to ecomm, digital marketing, social media and merchandising strategies via dashboards, scorecards and ad hoc analysis. • Provide a weekly and monthly report on Burton.com and marketing KPIs related to traffic and implicit revenue drivers What You'll Bring to the Team: • Bachelor's degree in Analytics, or another appropriate field. • Google Analytics Certification and Google Ads Certification are required (though could be waved based on experience) • Minimum 3 years of SEO experience, either for a brand or client side. • Minimum 3 years of CPC experience including Google Ads and Bing Ads, either for a brand or client side. • Experience in ecommerce including implementation, development, web analytics and usability. • Experience leveraging analytics to draw conclusions and influence existing and future actions. • Experience with SEO and SEM Tools, including but not limited to Moz, Optmyzer, Ahrefs, Alexa, etc. • Experience with Google Analytics or similar analytics tools, and Data Studio Dashboard. • Excellent skills with Microsoft Office, particularly Excel and Powerpoint. • Familiarity with Google Tag Manager. • Familiarity with SQL, Python, and Google Big Query are a plus. • Knowledge of HTML, CSS, and Javascript. • Presentation skills required. • This position requires general knowledge of or participation in the Snowboarding/Lifestyle industry. • This position requires/prefers an advanced level of English proficiency and an intermediate level of French proficiency.