Retention Marketing Specialist

Burton Snowboards

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
Starting in September we are currently looking for a:

Retention Marketing Specialist (m/f/d)

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THE PRIMARY RESPONSIBILITIES FOR THIS POSITION ARE:

• Own and drive Burton Europe's retention marketing strategy across the customer lifecycle by developing and executing CRM strategies for our DTC business online & in-store
• Monitor and evaluate performance of the retention program and assess against goals & KPIs (e.g. demand, leads and CLV)
• Drive segmentation strategies, lifecycle workflows, lead acquisition, up-selling and cross-selling functions, new technologies and tools forward
• Manage and improve our retention channels such as email marketing, customer loyalty program, and potential future retention channels
• Develop and execute the email marketing calendar, reflecting the seasonal launches, overarching brand messaging, promotions, key products and events
• Collaborate closely with the Data & Analytics team for reporting capabilities and A/B testing
• Accompany the technical integration of new retention tools and ensure data protection
• Research emerging industry trends and best practices for implementation

ESSENTIALS FOR THIS ROLE ARE:

• 5 years of experience in CRM marketing or digital marketing
• Expertise in life cycle marketing, email marketing and loyalty
• Advanced data analytics, HTML, email coding and building customer journey skills
• Strong attention to data-driven thinking and data privacy
• Fluency in English required, further language skills are a plus
• Ability to work proactively and autonomously
• Excellent problem solving and interpersonal communication skills, open-minded, positive, agile global team player and team lead
• Solid business understanding, Salesforce and e-commerce experience preferred
• Affinity for the snowboarding/outdoor lifestyle would be a plus

OUR OFFERING:

• A strategic position at the global market leader in the snowboard & snowboard lifestyle industry
• Very good team spirit, flat hierarchies, shared outdoor activities
• Working as part of a multinational team, located in the heart of the Alps
• Competitive, rewarding compensation package, depending on your qualifications and experience min. gross â?¬ 35.000 p.a.

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We are looking forward to receiving your CV and cover letter in English online!