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Burton Snowboards :
Retention Marketing Specialist Job in Any City, VT

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Any City, VT

Full-time | Marketing

About the job

Starting in September we are currently looking for a:

Retention Marketing Specialist (m/f/d)

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THE PRIMARY RESPONSIBILITIES FOR THIS POSITION ARE:

! Own and drive Burton Europe's retention marketing strategy across the customer lifecycle by developing and executing CRM strategies for our DTC business online & in-store
! Monitor and evaluate performance of the retention program and assess against goals & KPIs (e.g. demand, leads and CLV)
! Drive segmentation strategies, lifecycle workflows, lead acquisition, up-selling and cross-selling functions, new technologies and tools forward
! Manage and improve our retention channels such as email marketing, customer loyalty program, and potential future retention channels
! Develop and execute the email marketing calendar, reflecting the seasonal launches, overarching brand messaging, promotions, key products and events
! Collaborate closely with the Data & Analytics team for reporting capabilities and A/B testing
! Accompany the technical integration of new retention tools and ensure data protection
! Research emerging industry trends and best practices for implementation

ESSENTIALS FOR THIS ROLE ARE:

! 5 years of experience in CRM marketing or digital marketing
! Expertise in life cycle marketing, email marketing and loyalty
! Advanced data analytics, HTML, email coding and building customer journey skills
! Strong attention to data-driven thinking and data privacy
! Fluency in English required, further language skills are a plus
! Ability to work proactively and autonomously
! Excellent problem solving and interpersonal communication skills, open-minded, positive, agile global team player and team lead
! Solid business understanding, Salesforce and e-commerce experience preferred
! Affinity for the snowboarding/outdoor lifestyle would be a plus

OUR OFFERING:

! A strategic position at the global market leader in the snowboard & snowboard lifestyle industry
! Very good team spirit, flat hierarchies, shared outdoor activities
! Working as part of a multinational team, located in the heart of the Alps
! Competitive, rewarding compensation package, depending on your qualifications and experience min. gross â?¬ 35.000 p.a.

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We are looking forward to receiving your CV and cover letter in English online!
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1501 Lincoln Blvd.#1014 Venice, CA. 90291