Retention Marketing Manager, CRM

Speedo USA

Cypress California

0 year(s)
Job Description

The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also Americas #1 goggle brand.

From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships.

Speedo is not where we work, but is who we are.

Its watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do.

Speedo is a part of the Pentland Brands Limited Family.

We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, Red or Dead and were the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and were always on the lookout for talented, enthusiastic people to help shape our future.

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

At Pentland, were guided by four principles, we use these to make sure were not only doing a great job, but were doing it in the right way:
Success is a team game
With clarity and courage
Better as standard
In good conscience

We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.

Manage the calendar, scheduling, asset management and successful deployment of all Pentland Brands NA email & SMS marketing campaigns.
Align and collaborate with global Pentland Brand CRM and email marketing leads to continually share learnings and improve strategies.
Own all CRM KPIs & reporting in partnership with ecom team and partner vendors
Understand our customer segmentation and customer journey; Explore and test new segments; Understand where customers come from, their motivations, their shopping patterns, and how we can continue to engage them
Drive LTV & retention rates across all key customer cohorts
Plan & execute webstore projects that improve customer experience and loyalty
Develop retention strategies that enable 1:1 personalization for each customer & lead
Plan CRM campaigns that will increase purchases and cross-category attachment rates, across email, SMS, direct mail, content, push, referral, and webstore
Work closely with marketing, ecommerce, design, and data teams
Establish clear A/B testing agendas for segmentation, creative and messaging
Build marketing automations that drive high-impact results
Evaluate vendors and tools to execute an effective CRM program
Lead best practice first load logic, householding and data enrichment projects.
Forecast the impact of CRM initiatives
Review the competitive landscape and implement best practices for CRM marketing

5 years working on retention, CRM, loyalty, media, email, or lifecycle marketing campaigns
DTC eCommerce experience strongly preferred
Data-driven and analytical; strong Excel skills
Experience with segmentation, customer journey planning, and email or SMS A/B tests
Previous experience with ESPs, such as Klaviyo, Sailthru, Iterable, Sendgrid.
Experience with referral and loyalty programs is a plus
Experience querying in SQL R code or Python preferred
Working knowledge of HTML, CSS, and/or XML is a plus
Experience with email or SMS personalization and dynamic coding is a plus
Familiar with email compliance and GDPR is a plus
Ability to manage projects across teams and with competing priorities
Strong communication skills
Show more Show less Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Project Management
Industries Retail Apparel and Fashion