VANS:
Manager, Brand Marketing - Surf & Snow (Americas) Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Marketing
About the job
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
Americas Brand Marketing Manager, Surf & Snow
The Americas Brand Marketing Manager is responsible for leading all sports marketing initiatives in region, including but not limited to events, athletes, content and the go to market process to ensure alignment against brand and product initiatives while contributing to drive the business and culture.
How You Will Make a Difference
What you will do:
! Plan and execute regional and global platforms within the Americas(CAN, US, MX, CASA)
! Onboard, foster and manage athlete program(s)
! Strategically plan regional owned and partnered content marketing plans
! Lead GTM process for Surf and Snow sports marketing within the region.
! Plan and manage regional Surf and Snow budget
! Partner with cross border marketing teams in CAN, Mexico and CASA
! Partner cross functionally with regional brand comms and channel teams
! Partner cross functionally with global sports marketing and product marketing teams
! Lead and manage any direct reports
How you will do it:
! Develop event strategy, tactics and oversee execution of regional/global event platforms
! Closely monitor key communities within region to identify and sign up and coming athlete talent to drive influence, trend and culture.
! Strategically plan regionally owned content to compliment and balance the global sports marketing calendar
! Work with media partners and creative network to enable partnered content in support of sports marketing position
! Lead GTM process for surf and snow by providing strategic feedback to global team on behalf of region. Cascade final marketing plans to region and ensure alignment and execution.
! Plan regional fiscal year budget and ensure monthly tracking and reporting
! Support and inform CAN, MX and CASA teams on all sports marketing plans and initiatives. Maintain monthly touch base with regional updates.
! Partner with brand comms teams to execute sports marketing initiatives through PR, earned and paid media
! Partner with channel teams to drive strategic brand marketing and business at wholesale and DTC
! Work cross functionally with global sports marketing and product marketing teams to execute any global event, content or product marketing initiatives as it relates to surf and snow.
! Manage Marketing Coordinator as direct report while maintaining mid-year and final year performance reviews against OGSTM
What success looks like:
! Meet and exceed marketing plans KPIs for any regional or globally executed project
! Contribute to overall Vans business growth specific to the surf and snow categories
! Drive brand affinity with our target demographic
! Deliver against yearly goals and OGSTM
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5 years minimum
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
! Experience with Global Market Adoptions, Go to Market Process
! How to lead a cross functional team
! Experience with roster of athletes
! Ability to build strategic and compelling marketing plans
! Strong understanding of Surf and Snow market demands, culture and trends
! Ability to manage, plan and report against fiscal budgets
! Time Management and well organized
! Proficient in Microsoft office PPT, Outlook, Word
! Familiar with Smartsheet, Keynote
! Comfortable presenting to an audience
What we will teach you:
! Vans internal language associated with GMA, GTM process unique to the brand
! Regional organization framework
! Onboarding athletes
! Sports marketing positioning Surf & Snow
! Van Doren Spirit
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have o
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
Americas Brand Marketing Manager, Surf & Snow
The Americas Brand Marketing Manager is responsible for leading all sports marketing initiatives in region, including but not limited to events, athletes, content and the go to market process to ensure alignment against brand and product initiatives while contributing to drive the business and culture.
How You Will Make a Difference
What you will do:
! Plan and execute regional and global platforms within the Americas(CAN, US, MX, CASA)
! Onboard, foster and manage athlete program(s)
! Strategically plan regional owned and partnered content marketing plans
! Lead GTM process for Surf and Snow sports marketing within the region.
! Plan and manage regional Surf and Snow budget
! Partner with cross border marketing teams in CAN, Mexico and CASA
! Partner cross functionally with regional brand comms and channel teams
! Partner cross functionally with global sports marketing and product marketing teams
! Lead and manage any direct reports
How you will do it:
! Develop event strategy, tactics and oversee execution of regional/global event platforms
! Closely monitor key communities within region to identify and sign up and coming athlete talent to drive influence, trend and culture.
! Strategically plan regionally owned content to compliment and balance the global sports marketing calendar
! Work with media partners and creative network to enable partnered content in support of sports marketing position
! Lead GTM process for surf and snow by providing strategic feedback to global team on behalf of region. Cascade final marketing plans to region and ensure alignment and execution.
! Plan regional fiscal year budget and ensure monthly tracking and reporting
! Support and inform CAN, MX and CASA teams on all sports marketing plans and initiatives. Maintain monthly touch base with regional updates.
! Partner with brand comms teams to execute sports marketing initiatives through PR, earned and paid media
! Partner with channel teams to drive strategic brand marketing and business at wholesale and DTC
! Work cross functionally with global sports marketing and product marketing teams to execute any global event, content or product marketing initiatives as it relates to surf and snow.
! Manage Marketing Coordinator as direct report while maintaining mid-year and final year performance reviews against OGSTM
What success looks like:
! Meet and exceed marketing plans KPIs for any regional or globally executed project
! Contribute to overall Vans business growth specific to the surf and snow categories
! Drive brand affinity with our target demographic
! Deliver against yearly goals and OGSTM
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5 years minimum
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
! Experience with Global Market Adoptions, Go to Market Process
! How to lead a cross functional team
! Experience with roster of athletes
! Ability to build strategic and compelling marketing plans
! Strong understanding of Surf and Snow market demands, culture and trends
! Ability to manage, plan and report against fiscal budgets
! Time Management and well organized
! Proficient in Microsoft office PPT, Outlook, Word
! Familiar with Smartsheet, Keynote
! Comfortable presenting to an audience
What we will teach you:
! Vans internal language associated with GMA, GTM process unique to the brand
! Regional organization framework
! Onboarding athletes
! Sports marketing positioning Surf & Snow
! Van Doren Spirit
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have o