VANS:
Senior Manager - Global Brand Marketing Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Marketing
About the job
As the Global Brand Marketing Sr. Manager, you will be responsible for bringing our Brand campaign and experiential components to life. This includes working closely with our internal cross functional teams including Creative, Production, Insights, Communications and Media as well as collaborating with our regional teams in US, EMEA and APAC on the ground. This role is central to the way we show up as a brand globally, and the right candidate will need to be extremely proactive, strategic and collaborative.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
How You Will Make a Difference
What you will do:
! Manage Global Brand Marketing campaigns rooted in strategic consumer insights and aligned with cross-functional and regional counter parts.
! Build and execute against strategic 360 marketing plans that resonate with our consumers globally, align with our regional teams and leverage high performing tactics that deliver against our KPIs and business objectives.
! Lead teams cross-functionally to deliver against global brand projects by providing inspiring briefs, clear direction and a collaborative environment.
! Track campaign progress and results in partnership with project management and operations teams.
How you will do it:
! Foster strong relationships with cross-functional and regional teams (US, EMEA and APAC) to drive true partnership and collaboration
! Be proactive and solution oriented with an ability to manage multiple projects at once.
! Eagerness to dive into new material and learn with the goal of progressing your experience and the team forward.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! What we expect you already know: ! Global or broad reaching campaign development and execution, inclusive of: content, experiential events, digital, talent/ambassador relationships and paid/earned media
! A proven ability to build strategic partnerships including collaboration across disciplines, team and regions
! Ability to lead and manage marketing budgets and spend
! Previous Ad Agency experience is a plus
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Vaccine Requirement:
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
How You Will Make a Difference
What you will do:
! Manage Global Brand Marketing campaigns rooted in strategic consumer insights and aligned with cross-functional and regional counter parts.
! Build and execute against strategic 360 marketing plans that resonate with our consumers globally, align with our regional teams and leverage high performing tactics that deliver against our KPIs and business objectives.
! Lead teams cross-functionally to deliver against global brand projects by providing inspiring briefs, clear direction and a collaborative environment.
! Track campaign progress and results in partnership with project management and operations teams.
How you will do it:
! Foster strong relationships with cross-functional and regional teams (US, EMEA and APAC) to drive true partnership and collaboration
! Be proactive and solution oriented with an ability to manage multiple projects at once.
! Eagerness to dive into new material and learn with the goal of progressing your experience and the team forward.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! What we expect you already know: ! Global or broad reaching campaign development and execution, inclusive of: content, experiential events, digital, talent/ambassador relationships and paid/earned media
! A proven ability to build strategic partnerships including collaboration across disciplines, team and regions
! Ability to lead and manage marketing budgets and spend
! Previous Ad Agency experience is a plus
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Vaccine Requirement:
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.