VANS:
Senior Manager, Global Mobile App, Marketing Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Marketing
About the job
Vans is looking for an experienced marketing leader to drive our global mobile app strategy to deliver personalized commerce and content experiences for our most engaged community members.
You will be responsible for developing and distributing seasonal marketing plans to support the launch of new products and in-app experiences. Deliverables include developing global marketing plans, program calendar management, analyzing consumer insights, and briefing in business requirements to inform the development of new in-app experiences.
This role requires experience overseeing mobile apps, strong communication skills, and relies on managing relationships with internal and external partners. You will work closely with teams in Marketing, Creative, Digital, DTC, Finance, and others.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
! Partner with global and regional marketing teams to integrate the mobile app with brand, product, event, communication, and action sport marketing strategies.
! Represent the mobile app and all regions in the seasonal go-to-market process.
! Develop global campaign calendars and creative briefs to support seasonal plans.
! Collaborate with global and regional marketing departments to amplify the mobile app across all communication platforms.
How you will do it:
! Ensure thorough and timely communication to key stakeholders (e.g., senior management, product organization, regional leads).
! Develop test & learn plans to optimize mobile app marketing tactics.
! Measure marketing effectiveness and adjust strategies accordingly.
! Evolve and support mobile app adoption and retention strategies.
! Work cross-functionally with digital partners to design, develop, and launch new mobile app experiences.
What success looks like:
! Accelerate consumer adoption, demand, and growth across mobile app key performance indicators.
! Act on insights and develop new ways to increase consumer engagement, transactions, and retention.
! Evolve the mobile app experience and deliver features and benefits that exceed consumer expectations.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years
Educational Position Requirements:
A minimum of 5 years marketing management experience or an equivalent combination of experience and training that provides the required knowledge, skills, and abilities.
! What we expect you already know: Experience managing a team and/or contractors, mobile app marketing, project management, excellent communication and collaboration skills. Knowledge of youth culture, music, art, fashion, and retail. You bring curiosity and and openness to learning new skills.
! What we will teach you: Working across multiple regions to deliver a unified consumer experience. Integration into Vans holistic global and regional Go-to-Market and other processes within a matrixed marketing organization.
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Vaccine Requirement:
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.
You will be responsible for developing and distributing seasonal marketing plans to support the launch of new products and in-app experiences. Deliverables include developing global marketing plans, program calendar management, analyzing consumer insights, and briefing in business requirements to inform the development of new in-app experiences.
This role requires experience overseeing mobile apps, strong communication skills, and relies on managing relationships with internal and external partners. You will work closely with teams in Marketing, Creative, Digital, DTC, Finance, and others.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
! Partner with global and regional marketing teams to integrate the mobile app with brand, product, event, communication, and action sport marketing strategies.
! Represent the mobile app and all regions in the seasonal go-to-market process.
! Develop global campaign calendars and creative briefs to support seasonal plans.
! Collaborate with global and regional marketing departments to amplify the mobile app across all communication platforms.
How you will do it:
! Ensure thorough and timely communication to key stakeholders (e.g., senior management, product organization, regional leads).
! Develop test & learn plans to optimize mobile app marketing tactics.
! Measure marketing effectiveness and adjust strategies accordingly.
! Evolve and support mobile app adoption and retention strategies.
! Work cross-functionally with digital partners to design, develop, and launch new mobile app experiences.
What success looks like:
! Accelerate consumer adoption, demand, and growth across mobile app key performance indicators.
! Act on insights and develop new ways to increase consumer engagement, transactions, and retention.
! Evolve the mobile app experience and deliver features and benefits that exceed consumer expectations.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years
Educational Position Requirements:
A minimum of 5 years marketing management experience or an equivalent combination of experience and training that provides the required knowledge, skills, and abilities.
! What we expect you already know: Experience managing a team and/or contractors, mobile app marketing, project management, excellent communication and collaboration skills. Knowledge of youth culture, music, art, fashion, and retail. You bring curiosity and and openness to learning new skills.
! What we will teach you: Working across multiple regions to deliver a unified consumer experience. Integration into Vans holistic global and regional Go-to-Market and other processes within a matrixed marketing organization.
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Vaccine Requirement:
Unless prohibited by applicable law, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information will be provided during the recruitment process.