VANS:
Digital Marketing Manager (EP) - Packs EMEA Job in VF Europe Link 1, VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
VF Europe Link 1, VT
Full-time | Digital
About the job
Packs EMEA for the Eastpak Brand is looking for an exceptional Digital Marketing Manager to join our Digital Performance team based in Antwerp, Belgium.
Let’s talk about the role!
You as Digital Marketing Manager will plan, execute, and optimize effective end-to-end full funnel marketing strategies across all the digital channels, including Search, Social, Display, to improve KPIs and metrics with the objective of achieving business and brand goals.
How You Will Make a Difference
You will achieve this by:
! Plan, execute and optimize effective end-to-end full funnel marketing strategies across all the digital channels, including Search, Social, Display to improve KPIs and metrics with the objective of achieving business and brand goals.
! Work in partnership with the agencies, the CRM, innovation and ecommerce teams to develop marketing automation capabilities to build and launch complex automated campaigns reacting to consumer behaviours.
! Define, measure, and evaluate relevant paid media KPIs and performance; present the key insights and recommendations to internal and external business stakeholders.
! Manage the relation with the different digital media agencies.
! Collaborate with the brand and VF central team to understand user segmentation and behaviour & identify consumer insights to drive transactional and promotional content strategies in lifecycle marketing campaigns.
! Brief the agency and coordinate activities for paid media for various ad platforms such as Facebook, Instagram, Google ads, Youtube, Display & Video 360 and other digital media channels & optimize in-depth the different metrics and KPIs.
! Continuously run marketing experiments including but not limited to baseline, creative, content, Landing pages and frequency to improve key performance metrics.
! Work together with our content creation team to build high-impact creative assets functional to each digital channel based on thorough testing and performance analysis.
! Maintains deep knowledge of industry best practices and new technologies tools.
! Develop and maintain best in class automated dashboards and reports to follow the media investment performance.
! Plan, manage and track the digital media budget in partnership with the rest of the digital team and our media agency.
! Actively Participate in the CRM and digital media integration task to contribute with the automation and keep increasing our first party data base.
Skills for Success
To succeed as Digital Marketing Manager, you must be passionate about digital marketing, and see yourself as a person with a combination of strategic insight with a hands-on mentality and a strong commercial drive.
Taking test & learn approach is a must to drive sustainable improvements in the strategy and to impact results over the main digital campaigns KPIs and business results, communicating and presenting the main achievements to different stakeholders’ profiles.
The ideal profile has:
! 3+ years of direct, hands-on experience managing paid media (search, display, social) either at an agency or in-house.
! Experience in prioritizing, developing, and optimizing marketing activities towards ROI improvement. Nice to have technical knowledge
! Proven experience in B2C marketing, A/B testing and building media plan and forecasts.
! Experience working with Google Analytics, Display & Video 360, Campaign Manager, Criteo, Facebook Ads Manager and other third-party tools.
! Nice to have experience working with Google Tag Manager.
! Highly analytical and data-driven thinking as well as advance level Excel and PowerPoint skills.
! Deep understanding of performance marketing metrics and reporting standards and a track record of proven business results through A/B testing techniques and data analysis.
! Strong communication (English is a must) and presentation skills. Good interpersonal skills along with an ability to communicate effectively with cross-functional stakeholders.
A formal education and subsequent University Bachelor or Master’s degree in Marketing or Economy are nice to have, but we are most interested in your total experience and professional achievements
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
! A supportive feedback-based culture where respect and integrity guide us in what we do
! An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
! Be part of an iconic lifestyle brand in a multi brand, multi countries organization
! On site gym offering health and well-being initiatives
! A discount card with 50% on all VF brands
Relocation support may be available to applicants who lives more than 100 km from Antwerp, Belgium.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, see you there!
R-20230317-0032 | #LI-DNI
Let’s talk about the role!
You as Digital Marketing Manager will plan, execute, and optimize effective end-to-end full funnel marketing strategies across all the digital channels, including Search, Social, Display, to improve KPIs and metrics with the objective of achieving business and brand goals.
How You Will Make a Difference
You will achieve this by:
! Plan, execute and optimize effective end-to-end full funnel marketing strategies across all the digital channels, including Search, Social, Display to improve KPIs and metrics with the objective of achieving business and brand goals.
! Work in partnership with the agencies, the CRM, innovation and ecommerce teams to develop marketing automation capabilities to build and launch complex automated campaigns reacting to consumer behaviours.
! Define, measure, and evaluate relevant paid media KPIs and performance; present the key insights and recommendations to internal and external business stakeholders.
! Manage the relation with the different digital media agencies.
! Collaborate with the brand and VF central team to understand user segmentation and behaviour & identify consumer insights to drive transactional and promotional content strategies in lifecycle marketing campaigns.
! Brief the agency and coordinate activities for paid media for various ad platforms such as Facebook, Instagram, Google ads, Youtube, Display & Video 360 and other digital media channels & optimize in-depth the different metrics and KPIs.
! Continuously run marketing experiments including but not limited to baseline, creative, content, Landing pages and frequency to improve key performance metrics.
! Work together with our content creation team to build high-impact creative assets functional to each digital channel based on thorough testing and performance analysis.
! Maintains deep knowledge of industry best practices and new technologies tools.
! Develop and maintain best in class automated dashboards and reports to follow the media investment performance.
! Plan, manage and track the digital media budget in partnership with the rest of the digital team and our media agency.
! Actively Participate in the CRM and digital media integration task to contribute with the automation and keep increasing our first party data base.
Skills for Success
To succeed as Digital Marketing Manager, you must be passionate about digital marketing, and see yourself as a person with a combination of strategic insight with a hands-on mentality and a strong commercial drive.
Taking test & learn approach is a must to drive sustainable improvements in the strategy and to impact results over the main digital campaigns KPIs and business results, communicating and presenting the main achievements to different stakeholders’ profiles.
The ideal profile has:
! 3+ years of direct, hands-on experience managing paid media (search, display, social) either at an agency or in-house.
! Experience in prioritizing, developing, and optimizing marketing activities towards ROI improvement. Nice to have technical knowledge
! Proven experience in B2C marketing, A/B testing and building media plan and forecasts.
! Experience working with Google Analytics, Display & Video 360, Campaign Manager, Criteo, Facebook Ads Manager and other third-party tools.
! Nice to have experience working with Google Tag Manager.
! Highly analytical and data-driven thinking as well as advance level Excel and PowerPoint skills.
! Deep understanding of performance marketing metrics and reporting standards and a track record of proven business results through A/B testing techniques and data analysis.
! Strong communication (English is a must) and presentation skills. Good interpersonal skills along with an ability to communicate effectively with cross-functional stakeholders.
A formal education and subsequent University Bachelor or Master’s degree in Marketing or Economy are nice to have, but we are most interested in your total experience and professional achievements
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
! A supportive feedback-based culture where respect and integrity guide us in what we do
! An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
! Be part of an iconic lifestyle brand in a multi brand, multi countries organization
! On site gym offering health and well-being initiatives
! A discount card with 50% on all VF brands
Relocation support may be available to applicants who lives more than 100 km from Antwerp, Belgium.
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, see you there!
R-20230317-0032 | #LI-DNI