VANS:
Vans Global Marketing Manager - BMX Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Marketing
About the job
Job Description
Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by five values:
We are determined.
We are connected to our consumers and to each other.
We are inclusive.
We are expressive and fun.
And most of all, we are a family.
Vans is a subsidiary of VF, the worlds largest apparel and footwear company, comprised of more than 25 brands. We are leaders in global footwear, apparel and accessories, available in more than 170 countries worldwide. As we continue to expand, VF and Vans take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and fulfilled with our rapidly growing business.
By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Global Marketing Manager - BMX: Become the Newest Member of the Vans Family
As the Manager of Global Brand Marketing BMX, you will manage brand specific marketing aspects of our Global BMX strategy and its execution: athlete programs and related activities, events and content management in the fulfillment of brand goals and objectives within budgetary guidelines. While focusing on one aspect of the action sports world, BMX, you get to attribute your strengths into supporting athletes and establishing relationships that will last for a lifetime. You will do everything in your power to make sure that Vans is a part of the process that will lead these athletes to success. All we want to do is lend a helping hand in launching these athletes dreams to reality, which is why your role greatly impacts the purpose and drive of Vans.
How You Will Make a Difference:
Drive emotional connection with our BMX audience by nurturing and cultivating Global leading athlete programs that permit a clear path to pro, deliver meaningful content plans alongside managing global BMX events and major brand activation strategies.
Responsible in the development of the Global sports marketing vision for BMX inclusive of our strategic brand platforms, athlete commercialization strategies, seasonal GTM plans, budgets and resource allocation.
Partner with cross-functional leads to deliver an integrated calendar aligning brand, product, athletes, content and global activations.
Establishing clear objectives, strategies, priorities, plans and process consistent with Vans business and brand goals.
Develop deep partnerships with Regional marketing leads in support of their BMX marketing needs while understanding and delivering to regional nuances.
Maintain a close relationship with key consumer groups and work closely with functional global marketing leads and regional marketing leads to stay current on market trends.
Manage the global BMX marketing budget: plan accurately spending flow and drive monthly check points to ensure forecast accuracy.
Lead athlete management through strategic vision ensuring Global athlete programs deliver to brand values, goals and priorities.
Establish success criteria and create tools to evaluate performance of sport marketing initiatives.
Maintaining optimal operational processes in regards to Global Athlete development and brand content for commercialization to release effective promotion.
Collection and communication of additional data to Sports Marketing leadership to inform Vans BMX strategy of exciting and fresh ways to market our brand and its close association with skateboarding.
Financial planning with respect to optimizing assets within budgetary limitations for contract planning, content management and travel expenses to ensure finances are allocated effectively.
Building quality relationships and providing guidance to influence Regional Athlete Management teams in effective fulfillment of Global directives.
Partnering with Regional Marketing and Athlete Management leads on planning and executing Global Athlete tours and appearances to maintain global recognition.
Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
A Bachelors degree in Marketing or related field and a minimum of 5 years general management experience in the Sports Marketing field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Experience working in the BMX industry is mandatory
Masters Degree Preferred.
Special Physical and/or Mental Requirements:
Travel by air and overnight, as required 30% amount of time.
Lifting and/or bending 50lbs amount of weight.
Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by five values:
We are determined.
We are connected to our consumers and to each other.
We are inclusive.
We are expressive and fun.
And most of all, we are a family.
Vans is a subsidiary of VF, the worlds largest apparel and footwear company, comprised of more than 25 brands. We are leaders in global footwear, apparel and accessories, available in more than 170 countries worldwide. As we continue to expand, VF and Vans take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and fulfilled with our rapidly growing business.
By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Global Marketing Manager - BMX: Become the Newest Member of the Vans Family
As the Manager of Global Brand Marketing BMX, you will manage brand specific marketing aspects of our Global BMX strategy and its execution: athlete programs and related activities, events and content management in the fulfillment of brand goals and objectives within budgetary guidelines. While focusing on one aspect of the action sports world, BMX, you get to attribute your strengths into supporting athletes and establishing relationships that will last for a lifetime. You will do everything in your power to make sure that Vans is a part of the process that will lead these athletes to success. All we want to do is lend a helping hand in launching these athletes dreams to reality, which is why your role greatly impacts the purpose and drive of Vans.
How You Will Make a Difference:
Drive emotional connection with our BMX audience by nurturing and cultivating Global leading athlete programs that permit a clear path to pro, deliver meaningful content plans alongside managing global BMX events and major brand activation strategies.
Responsible in the development of the Global sports marketing vision for BMX inclusive of our strategic brand platforms, athlete commercialization strategies, seasonal GTM plans, budgets and resource allocation.
Partner with cross-functional leads to deliver an integrated calendar aligning brand, product, athletes, content and global activations.
Establishing clear objectives, strategies, priorities, plans and process consistent with Vans business and brand goals.
Develop deep partnerships with Regional marketing leads in support of their BMX marketing needs while understanding and delivering to regional nuances.
Maintain a close relationship with key consumer groups and work closely with functional global marketing leads and regional marketing leads to stay current on market trends.
Manage the global BMX marketing budget: plan accurately spending flow and drive monthly check points to ensure forecast accuracy.
Lead athlete management through strategic vision ensuring Global athlete programs deliver to brand values, goals and priorities.
Establish success criteria and create tools to evaluate performance of sport marketing initiatives.
Maintaining optimal operational processes in regards to Global Athlete development and brand content for commercialization to release effective promotion.
Collection and communication of additional data to Sports Marketing leadership to inform Vans BMX strategy of exciting and fresh ways to market our brand and its close association with skateboarding.
Financial planning with respect to optimizing assets within budgetary limitations for contract planning, content management and travel expenses to ensure finances are allocated effectively.
Building quality relationships and providing guidance to influence Regional Athlete Management teams in effective fulfillment of Global directives.
Partnering with Regional Marketing and Athlete Management leads on planning and executing Global Athlete tours and appearances to maintain global recognition.
Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
A Bachelors degree in Marketing or related field and a minimum of 5 years general management experience in the Sports Marketing field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Experience working in the BMX industry is mandatory
Masters Degree Preferred.
Special Physical and/or Mental Requirements:
Travel by air and overnight, as required 30% amount of time.
Lifting and/or bending 50lbs amount of weight.