Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by five values:
We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and fun. And most of all, we are a family.
Vans is a subsidiary of VF, the worlds largest apparel and footwear company, comprised of more than 25 brands. We are leaders in global footwear, apparel and accessories, available in more than 170 countries worldwide. As we continue to expand, VF and Vans take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and fulfilled with our rapidly growing business.
By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Analyst, CLM: Become the Newest Member of the Vans Family
As the CLM Analyst you will provide key reporting and insights for our loyalty program, Vans Family. With these insights, you will enable the business to deepen their understanding of the Vans consumer and pinpoint areas where we can optimize our program and the marketing messaging we send to our Vans Family members. You will collaborate with our eCommerce and Retail marketing partners to leverage Vans Family data to deliver more personalized marketing and brand experiences. In this role, you will bring your data and analytics skills to life using tools such as Alteryx, Tableau, SAS, JMP and other systems. Your strong marketing and analytics background will help you manage projects simultaneously to enable our marketing and retail partners to leverage complex consumer and product data so that we continue to evolve and grow our successful youth culture business.
How You Will Make a Difference:
Lead analysis of the Vans Family loyalty program to generate consumer and program insights to improve consumer brand experience and program features & benefits.
Support analysis of consumer data, including cross-tabulations and statistical analysis, to generate and test hypotheses about consumer and product trends.
Perform transactional and/or consumer basket analysis to provide business with insights into consumer purchasing patterns.
Develop standard reporting tools, such as business performance dashboards and/or scorecards, for key partners to utilize for business planning.
Present key insights and business recommendations to large groups and/or senior leadership teams.
Perform analyses related to CRM and in-store testing, such as evaluation of segment performance within digital marketing campaigns.
Support consumer data acquisition efforts to further internal knowledge of consumers
Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
A Bachelors degree in business, economics, statistics or related field and a minimum of 5 years general management experience in the CRM, Loyalty, eCommerce or Marketing analytics field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Experience working in the retail or consumer packaged goods industry
Masters Degree Preferred.
Proven experience working with large datasets and relational database analytical tools, such as Alteryx, Tableau, JMP or similar.
Highly skilled in Excel; proficient with PowerPoint or Keynote.
Advanced statistical skills a plus (multi-variate analysis, cluster analysis, etc.)
Excellent project coordination and management skills.
Must be able to develop analytic plans and manage multiple projects simultaneously.
Adept in translating data into concise and insightful executive summaries and presentations.
Strong written and verbal skills.
Special Physical and/or Mental Requirements:
Travel by air and overnight, as required less than 10% amount of time.
Lifting and/or bending 0-50 lbs. amount of weight.
Vans CLM Analyst
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Posted 7 days ago