Vans Global Digital Brand Marketing Manager

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 8 days ago
Job Description
Job Description
Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the worlds largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Global Digital Brand Marketing Manager: Become the Newest Member of the Vans Family
As a member of the Global Brand Marketing team, your role will be to elevate and bring Vans global stories to life through digital content. You will engage our global consumer through compelling branded content that represents Vans culture across art, music, and lifestyle. Through partnership with brand marketing, regional marketing, creative and brand communications, you will establish seasonal priorities, developing integrated marketing plans to amplify and distribute content. You will bring a strong grasp of digital content distribution and interactive platforms, acting as an internal thought leader for the global organization.

How You Will Make a Difference:
Oversee creative briefing, development and distribution of global content series incorporating brand platforms, brand ambassadors and cultural pillars of art, music and street culture. Align with brand marketing, brand experience and regional leads to develop compelling branded content that represents Vans culture. Partner with cross-functional creative, brand marketing and communications teams to develop and deliver marketing plans to amplify and distribute House of Vans, Music, Art, Street Culture and experiential platform content. Establish seasonal content priorities through the GTM process. Maintain regional communication, managing regional feedback. Develop deep partnerships with teams on their digital platforms, delivering to regional nuances and localization needs. Set seasonal and series specific global KPIs and reporting. Monitor analytics, driving strategies to improve content quality and engagement. Manage digital content work flow process to ensure proper and timely placement of assets and content. Create a planning culture in which we account for our communication platforms in advance of creative development. Monitor and regularly report on digital content marketing trends and competitive analysis. Partner with social media teams, delivering globally and regionally relevant storytelling. Increase our capabilities around digital innovations, evolving our digital marketing and storytelling. Partner with digital peers in brand communications, sports marketing and regions to create frameworks to drive global consistency around digital analytics.

Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
A Bachelors degree in Digital Marketing or related field and a minimum of 3 years general management experience in the Interactive field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Experience working in Lifestyle or Entertainment Marketing is a plus
Bachelors Degree Preferred
Special Physical and/or Mental Requirements:
Travel by air and overnight, as required 30% amount of time.
Lifting and/or bending 50lbs amount of weight.