Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the worlds largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Global Digital Brand Communications Manager: Become the Newest Member of the Vans Family
At Vans, every conversation we have with our consumers is a meaningful representation of our purpose to enable creative expression. As the Digital Brand Communications Manager, you will learn about the Vans global consumer and create engaging tactics that speak directly to expressive creators around the world. You will use your knowledge of the digital landscape, content management, algorithms, analytics and community engagement to curate the brands globally-owned social media presence. In this role, you will partner with a world class brand communications team to deliver a holistic story across the consumer communications journey. You will partner with regional experts across the world further extending your expertise of the digital space.
How You Will Make a Difference:
Streamline Vans global Social Media channels and provide direction for locally managed platforms Manage organic content needs in partnership with Creative to be used on global Social Media Channels and align regions to major brand moments Create global Social Media Calendar for consistent messaging across all regional channels Brand reputation and consumer relationship management Maintain established brand voice and partner with Creative to evolve and retain brand authenticity Partners with CLM and ensure implementation as part of the go to market process. Partner with Paid Media and PR on Paid Social opportunities and outline strategy that can be executed locally Concept global moments on Vans owned Social channels for brand, product and platform marketing moments Work alongside interactive marketing counterparts to develop skill sets for expert digital strategies across Vans brand pillars Input and meet milestones against the global go to market process Researches and presents opportunities for new social media platform experimentation Creates global KPIs and streamline reporting systems to track success of campaigns Builds partnerships with major global social media platforms and digital titans on behalf of the brand.
Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
Bachelor's Degree (BA) or equivalent from four-year college or university preferred, or 5+ years related experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space.
Must have passion for and deep understanding of all things digital, especially social media platforms and mobile.
Passion for youth marketing, fashion, and/or action sports marketing a plus
Must be able to plan, execute and optimize social paid media strategy
Must be work with a cross-departmental variety of stakeholders to achieve a common goal
Able to conduct data analysis for social media
Special Physical and/or Mental Requirements:
Travel by air and overnight, as required 30% amount of time.
Lifting and/or bending 25 lbs. amount of weight.
Vans Global Digital Brand Communications Manager
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Posted 8 days ago