Job Description Vans: Be a Part of the Original It was never about waving the brand like a flag, it was always about the people Paul Van Doren Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business. At Vans, our culture sets us apart and influences everything we do. We are driven by five values:
⏵ We are determined.
⏵ We are connected to our consumers and to each other.
⏵ We are inclusive.
⏵ We are expressive and fun.
⏵ And most of all, we are a family. Vans is a subsidiary of VF, one of the worlds largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people. Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals driven by our brand purpose. Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do. North America Retail Marketing Manager: Become the Newest Member of the Vans Family The world of Retail is evolving at a rapid pace. As the Retail Marketing Manager, you will be an instrumental part of this ever evolving retail world, establishing how we go to market within this essential channel. You will create and execute marketing plans, partnering closely with key stakeholders to ensure all activations, programs, and experiences ladder up Vans global strategies. The goals are to drive consumers to Vans Retail stores and to ensure once the consumer is in the store, they are captivated and immersed into a complete VANS experience. How You Will Make a Difference: Build a holistic Retail Marketing plan for Vans in the US that can be replicated more broadly across Canada and Mexico. Be an active participant in the Go to Market process, ensuring key Global Marketing stories come to life through activations at retail, content, seasonal promotions, and elevated retail experiences. Define segmentation strategy for all retail brand experiences and activations. Promote Retail Marketing activations and experiences linking to digital platforms, including Vans Family. Knowledge of macro and micro trends influencing Retail and inspiring youth culture today. Create engaging, memorable and interactive Retail brand experiences that appeal to all 5 senses. Build a strong network of relationships across the brand pillars and leverage partnerships and insights for hyperlocal activation. Focus on the whats next in Retail, managing strategic marketing projects for NORA Retail. Skills for Success: Years of Related Professional Experience: 5-7+ years of professional experience in Brand Marketing and/or Retail Marketing. Educational/ Position Requirements:
⏵ A Bachelors degree and a minimum of 5 years program or project leadership experience in marketing or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
⏵ Strong knowledge of the current retail landscape.
⏵ Ability to work cross-functionality and influence strategy.
⏵ Strong knowledge of macro and micro trends in major North American cities. Special Physical and/or Mental Requirements:
⏵ Travel by air and overnight, as required 30% amount of time.
⏵ Lifting and/or bending 30 lbs amount of weight.