Vans Global Brand Experience Marketing Director

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 7 days ago

Job Description Vans: Be a Part of the Original It was never about waving the brand like a flag, it was always about the people Paul Van Doren Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: • We are determined. • We are connected to our consumers and to each other. • We are inclusive. • We are expressive and fun. • And most of all, we are a family. Vans is a subsidiary of VF, one of the worlds largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people. Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals driven by our brand purpose. Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do. Director, Global Brand Experience: Become the Newest Member of the Vans Family As the Director, Global Brand Experience, you will own the development and implementation of a brand experience strategy that brings the Vans brand to life across the globe, reinforcing our promise to enable creative expression. You will drive and evolve brand experiences across all consumer touchpoints and channels. Your deep knowledge of experiential marketing, global brand platforms and pillars will allow you to be a trusted thought leader and partner at all levels of the organization. You will bring meaningful partnerships to the brand that extend reach and attract new consumers to the brand. Building consumer connectivity and creating brand love are second natureyou continually innovate and drive for whats new and next for the consumer target and within youth culture. How You Will Make a Difference: • Develop global brand experience strategy, inclusive of experiential marketing, brand platforms and partnerships to build consumer connectivity and drive brand awareness. Create engaging experiential programs across cultural pillars that reward loyalists and attract new consumers to the brand. • Collaborate with global marketing and creative teams to develop best in class strong-tie experiences and broad reach content within the GTM process to drive seasonal integration and global consistency.• Partner with PR to drive earned media for brand experiences, platforms, programs and content • Drive vision with creative, environmental design, and digital to bring experiential vision to life • Lead experiential content strategy development, ensuring that strong tie efforts are amplified to a larger audience for brand growth. • Drive evolution and deployment of existing global brand platforms (House of Vans, Global Custom Culture), while fostering new, innovative platforms to drive meaningful brand differentiation. • Stay on the leading edge of whats next through partnership with CI, regional insights, competitive monitoring and experiential knowledge. • Monitor and react to regional and global experiential marketing shifts and trends. • Direct global to regional platform communication, inclusive of marketing plans, content, programming, and reporting, to maintain global consistency and amplification. Set the global strategic direction for brand experience, ensuring visibility and communication on regional initiatives. • Ensure strategic adoption and implementation across regions and channels • Develop and cascade toolkits, guiding documents and pitch decks • Create model budgets and scope for localization and regional implementation • Scale programs across markets, channels and touch points • Drive global communication and calendar • Identify and maximize global brand partnerships that extend brand reach, relevance, and amplify brand content. • Act as a thought partner and authority on brand experience for regions on strategic and tactical implementation of platforms, maintaining global consistency. • Leverage family of global influencers to amplify brand experiences, platforms and content. Maintain communications and track brand ambassadors across global and regional activations. • Track, analyze and report on global and regional platforms, programs and partnerships to inform strategic and tactical shifts. Set seasonal and program-specific global KPIs and reporting structure for regional reporting within the GTM process. Monitor regional MROI, global post-program analysis and KPIs. Skills for Success: Years of Related Professional Experience: 10+ years in event or experiential marketing, ideally within a consumer brand Educational/ Position Requirements: • Bachelors degree in marketing, communications or a related field Skills: • Deep understanding of brand experiences and event marketing • Excellent relationship management, communication and presentation skills • Naturally collaborative, with the ability to grow and leverage relationships at all levels • Ability to manage high-profile projects • Strong verbal and written communication skills • Passion for and strong understanding of Vans cultural pillars Special Physical and/or Mental Requirements: • Travel by air and overnight