Vans: Be a Part of the Original
It was never about waving the brand like a flag, it was always about the people Paul Van Doren
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by five values:1. We are determined.2. We are connected to our consumers and to each other.3. We are inclusive.4. We are expressive and fun.5. And most of all, we are a family.
Vans is a subsidiary of VF, one of the worlds largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals driven by our brand purpose.
Our purpose to enable creative expression and inspire youth culture is fostered through inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Wholesale Marketing Manager: Become the Newest Member of the Vans Family
In this role, you will work with a cross-functional team to create, implement and measure channel and account-specific marketing programs. You will blend your strategic thinking with the ability to think about consumer-centric marketing and identify future trends and opportunities. Your goal is to drive the business in the Athletic Specialty (Street/Sport Inspired) channel of distribution and build robust marketing plans that connect target consumers to our brand and products. You will make an impact with your passion for collaboration as you partner internally and with account counterparts to bring marketing programs to life.
How You Will Make a Difference: With support of the Marketing Director, you will be directly responsible for the marketing initiatives across the Athletic Specialty Channel in the US Wholesale landscape. You will become the marketing expert across the channel, which will help you identify new opportunities for brand and product activations within channel & across the account landscape. You will be responsible for briefing these needs into creative teams, internal/external counterparts & agencies. You will develop a fact based POV on the target consumer and channel, and will constantly share information across the Vans org. To stay connected to this channel and consumer, you will travel the market, attend appropriate events, and develop strong connections with our account partners. Develop a deep knowledge and understanding of Vans product categories. You will work closely with the NORA product merchandising team to align seasonal marketing plans with seasonal product assortments. You will also partner to support SMU projects as needed. Own and manage the marketing budget for the Athletic Specialty channel. This includes future planning and up-to-date tracking throughout the year. Contribute to GTM Milestones as directed by Marketing Director Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
Skills for Success:Years of Related Professional Experience: 5-7 years1. Must be familiar with and have a passion for the Vans brand2. Have a thirst for knowledge, and strong understanding of in-store visuals, trade marketing trends, tools and best practices3. Strong understanding of consumer needs and marketplace trends (added plus if this is in the footwear space)4. Must be a strong communicator who is comfortable presenting on a regular basis. 5. Must be a detail-oriented team player. Your ability to project-manage, act tactically and problem solve are essential to this role.6. Ability to work in an open environment with cross-functional partners7. Basic computer skills Microsoft Word and Excel, Outlook, Keynote, PowerPoint8. Ability to travel frequently- trade shows, sales meetings, account visits, events, etc.
Educational/ Position Requirements: A Bachelors degree in Marketing/ Communications or related field and a minimum of 5 years general management experience in the consumer marketing space. OR - An equivalent combination of experience and training that provides the required knowledge, skills and abilities. Experience working in a similar environment with key accounts in apparel, footwear accessory industries is a plus.
Special Physical and/or Mental Requirements: Travel by air and overnight, as required 30%+ amount of time.