Vans Family Marketing Coordinator - Loyalty Program

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 6 days ago

Job Ad

Vans: Be a Part of the Original

It was never about waving the brand like a flag, it was always about the people Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the worlds largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Marketing Coordinator, Loyalty: Become the Newest Member of the Vans Family

This newly created position plays a critical role in the on-going management of Vans loyalty program. The Loyalty Marketing Coordinator is responsible for supporting program logistics, which includes managing Vans Family related campaign strategy and execution. The Loyalty Marketing Coordinator is accountable for planning, execution, analysis and reporting of loyalty campaigns. The Loyalty Marketing Coordinator reports to the Manager of Loyalty Marketing and works closely with partners in Marketing, Creative, Events, Stores, eCommerce and Finance. This role requires experience in managing multiple workflows in parallel, project management and relies heavily on building strong relationships internally and externally.

How You Will Make a Difference:

⏵ Assist Loyalty team in campaign ideation, marketing brief creation, and general copywriting needs.

⏵ Coordinate project plans related to brand and product stories, which include but are not limited to: seasonal product stories, brand events and content, and retail experiences.

⏵ Collaborate with Loyalty Marketing Manager on program calendar by populating, tracking and updating campaign information.

⏵ Work cross-functionally with internal marketing teams to integrate program messaging across relevant marketing channels.

⏵ Work with creative teams to manage asset creation and distribution to cross-functional partners to ensure on-time and cohesive story launches and event promotion.

⏵ Manage project trackers to ensure cross-functional marketing needs are supported.

⏵ Support in producing Vans events, managing travel logistics, and supporting onsite activations.

⏵ Coordinate with team members to organize meeting, take notes, and deliver recap emails.

⏵ Support Program Manager with Physical Rewards and Surprise & Delight initiatives.

⏵ Place check request, process invoices, and support in the completion of expense reports for close of month.

Skills for Success:

Years of Related Professional Experience: 3-5 years

Educational/ Position Requirements:

⏵ A minimum of 3 years general project and marketing management experience or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.

⏵ Experience working in the retail industry

⏵ Bachelors Degree/BA or equivalent Marketing degree from four-year college or University - or eight years related experience and/or training - or equivalent combination of education and experience.

⏵ Extensive knowledge of the youth culture and music, art, and fashion Industries.

⏵ Must be process-oriented.

⏵ Proven record of owned product, event, and experiential marketing projects.

⏵ Proven ability to manage multiple projects and integrated campaigns, set goals, and prioritize tasks.

⏵ Strong written and verbal communication skills.

⏵ Ability to lead and influence within a matrix organization.

⏵ Ability to work independently and acquire new knowledge as necessary for tasks or projects.

Special Physical and/or Mental Requirements:

⏵ Travel by air and overnight, as required 10-15% of time.

⏵ Lifting and/or bending 25 lbs of weight