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Vans Digital Brand Communications Director Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Digital
About the job
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Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
Global Digital Brand Communications Director
At Vans, every conversation we have with our consumers is a meaningful representation of our purpose to enable creative expression. The primary vehicle to reach and engage our consumers is through Social Media and this role will bring to life an expert Social Media strategy and digital first experiences to build brand love. In this role you will partner with Global Marketing and Creative to bring our brand stories to life through a digital consumer journey that is informed by consumer behavior, data and reporting, and social media platform insights. You will lead an expert team is managing thoughtful Paid Media strategy and Consumer Communications through our primary social media platforms.
How You Will Make a Difference
What you will do:
! Oversee partnership and integration of paid media and social media functions to develop a consumer centric digital communication strategy
! Builds partnerships with major global social media platforms and digital titans on behalf of the brand streamlining our priority platforms and outline new platform opportunities
! Lead branded content strategies that are executed around the world by creating audience first opportunity by platform and elevating our content briefs with audience behavioral insights
! Using a deep knowledge of marketing analytics, you will conduct data analysis in partnership with Marketing GTM Activation to understand the performance of our platform specific KPIs to optimize our marketing campaigns and creative in real time
How you will do it:
! Work alongside interactive marketing and creative counterparts to develop skill sets for expert digital strategies across Vans brand pillars
! Select and brief agencies while nurturing a successful partnership to support social programming and paid strategy on digital titan social media platforms
! Focus on the talent development of Communications team and upskill peers with digital knowledge
What success looks like:
! Development of seasonal Consumer Journey Maps of digital communications tactics for targeted audience segments
! Creation of global reporting dashboard for KPI assessment and marketing optimization
! Implementation of Social Media platform approaches into go to market process
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 10+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! What we expect you already know:! Experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space.
! Must have passion for and deep understanding of all things digital, especially social media platforms and mobile.
! Must be able to plan and optimize digital communications strategy through data insights.
! Working knowledge of platforms including YouTube, WeChat, Facebook/Instagram, TikTok, and new emerging platforms
! What we will teach you:! How to work with a cross-departmental variety of stakeholders to achieve a common goal
! Partner with VF to establish global consumer minded KPIs for digital reporting, and works with Brand Communications team globally and regionally on report templates and frameworks
! How to develop a digital communications strategy that is informed by regional nuances and needs for global consistency and local relevancy
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
Global Digital Brand Communications Director
At Vans, every conversation we have with our consumers is a meaningful representation of our purpose to enable creative expression. The primary vehicle to reach and engage our consumers is through Social Media and this role will bring to life an expert Social Media strategy and digital first experiences to build brand love. In this role you will partner with Global Marketing and Creative to bring our brand stories to life through a digital consumer journey that is informed by consumer behavior, data and reporting, and social media platform insights. You will lead an expert team is managing thoughtful Paid Media strategy and Consumer Communications through our primary social media platforms.
How You Will Make a Difference
What you will do:
! Oversee partnership and integration of paid media and social media functions to develop a consumer centric digital communication strategy
! Builds partnerships with major global social media platforms and digital titans on behalf of the brand streamlining our priority platforms and outline new platform opportunities
! Lead branded content strategies that are executed around the world by creating audience first opportunity by platform and elevating our content briefs with audience behavioral insights
! Using a deep knowledge of marketing analytics, you will conduct data analysis in partnership with Marketing GTM Activation to understand the performance of our platform specific KPIs to optimize our marketing campaigns and creative in real time
How you will do it:
! Work alongside interactive marketing and creative counterparts to develop skill sets for expert digital strategies across Vans brand pillars
! Select and brief agencies while nurturing a successful partnership to support social programming and paid strategy on digital titan social media platforms
! Focus on the talent development of Communications team and upskill peers with digital knowledge
What success looks like:
! Development of seasonal Consumer Journey Maps of digital communications tactics for targeted audience segments
! Creation of global reporting dashboard for KPI assessment and marketing optimization
! Implementation of Social Media platform approaches into go to market process
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 10+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
! What we expect you already know:! Experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space.
! Must have passion for and deep understanding of all things digital, especially social media platforms and mobile.
! Must be able to plan and optimize digital communications strategy through data insights.
! Working knowledge of platforms including YouTube, WeChat, Facebook/Instagram, TikTok, and new emerging platforms
! What we will teach you:! How to work with a cross-departmental variety of stakeholders to achieve a common goal
! Partner with VF to establish global consumer minded KPIs for digital reporting, and works with Brand Communications team globally and regionally on report templates and frameworks
! How to develop a digital communications strategy that is informed by regional nuances and needs for global consistency and local relevancy
! VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?