Vans Digital Content Coordinator


Multiple Locations

0 year(s)

Job Description
Job Ad

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Digital Content Coordinator

As the Digital Content Coordinator for the Americas Digital Marketing team, youll be part of the team bringing the brand to life on You will manage website content, ensuring all information is up-to-date per marketing plans. You will collaborate across the business and create daily news posts, bringing creativity through copy editing and layout to drive connection with consumers. Youll be responsible for the distribution of digital assets to cross-functional partners as well as regional markets. Your aim will be to to test, learn and optimize content, always prioritizing an experience that delivers against our brand mission to enable creativity.

How You Will Make a Difference

What you will do:

Execute against the .com calendar, ensuring stories come to life as planned

Maintain marketing pages on a monthly and seasonal basis, so information is up to date and accessible to consumers

Create and distribute high-level weekly reports on engagement across multiple touch-points

How you will do it:

Partner closely with the marketing managers on planning, ensuring a site experience that drives results.

Leverage our content management platform to rotate banners and create news posts

Send weekly recap to internal stakeholders, leveraging Google Analytics

What success looks like:

Great communication

Timely execution of plans

Optimization of content

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 2-5 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

How to operate a Content Management System

How to read and create reporting from Google Analytics (or Adobe Analytics)

How to write marketing copy that is SEO-friendly

What we will teach you:

How to think in a consumer centric way

How to communicate data and information to marketing leaders

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Whats in it For You

Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to and click on Looking to Join VF? to learn more.

Our Parent Company, VF Corporation

VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?