Vans Senior Director, Digital Experience (Global)


Multiple Locations

0 year(s)

Job Description
Job Ad

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Senior Director, Digital Experience

As the Senior. Director, Digital Experience, you will consider and deliver a unified digital experience and vision across multiple touchpoints. Under your leadership, your team will be responsible for working with business leaders and our enterprise technology product owners to understand various strategies and deliver meaningful digital experiences for our consumers and internal stakeholders. While working at the intersection of digital brand experience and technology products, you will envision and plan capabilities, taking into account strategic goals, resource availability and cross-functional dependencies. You will gain consensus for our digital ecosystem that improves consumer engagement and satisfaction, with business value development and use case alignment to deliver a best-in-class consumer and employee experience.

Combining your understanding of our consumer behavior and motivations with an understanding of our enterprise capabilities and architecture, you will leverage data, partnerships, and technology to develop solutions that improve digital experiences with our brand.

How You Will Make a Difference

What you will do:

Develop, lead, and execute the strategic vision for global Digital Experience

Synthesize input from multiple sources and data points, including business teams, technology partners, and research institutions to craft insights, create immediate positive outcomes and long-term north star strategic plan.

Partner with our global and regional brand leaders, product management and engineering teams on the exploration and execution of product developments to improve customer experience and team efficiencies.

Determines appropriate governance to identify, prioritize and coordinate capabilities that align with ecosystem / experience vision

How you will do it:

You will bring together diverse stakeholder groups that connect across the digital experience, identifying potential integration points and seeking efficiencies across product teams, with the end-to-end consumer journey as the focus

With an understanding of brand priorities, you will align strategies with capabilities, resources and budgets.Clearly articulate and communicate the vision, roadmap, key decisions and relevant learnings across the organization, offering broad insight into what is being worked on.

Integrate consumer needs and measurement to inform choices and articulate the expected outcomes

What success looks like:

Organizational alignment that progresses our integrated digital ecosystem

Synthesizes digital needs across business teams to define a holistic roadmap, providing a clear line of site for our path forward, with data prioritization across the ecosystem

Provide strategic vision for all digital experience capabilities

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 12 or more years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Experience leading large agile projects in a dynamic environment with demanding cost, timing, and customer considerations

Action-oriented, customer-focused, and able to measure success to help drive future direction

Successful track record of working with cross-functional teams to deliver an integrated digital experience

Highly effective communication, presentation, and interpersonal skills

Previous experience leading highly collaborative and inclusive teams globally.

Previous experience in consumer goods with omni-channel experience delivering digitally connected consumer experiences through retail, wholesale and ecommerce.

What we will teach you:

How to excel and grow your career at not only a top performing brand, but successfully partner and collaborate with a global parent company/sister brands to open the doors to various opportunities throughout the world.

Will learn about brand ecosystem and digital technology capabilities / architecture.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Whats in it For You

Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to and click on Looking to Join VF? to learn more.

Our Parent Company, VF Corporation

VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at