Vans Digital Brand Experience Marketing Manager

VANS

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
Job Ad

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Digital Brand Experience Manager

As the Digital Brand Experience Manager for the Americas Digital Marketing department, you are part of the team that brings to life the brand vision for vans.com. It is your role to drive experiential marketing in the digital space, making sure that strategies and tactics align with the brand vision and consumer behaviors. You are in charge of creating experiences that drive engagement and build on consumer connectivity. You are responsible for finding new technologies that will help bring the brand forward and to build experiences that are scalable across the region. You constantly aim to test, learn and optimize content, always prioritizing an experience that delivers against our brand mission of enabling creativity.

How You Will Make a Difference

What you will do:

Bring to life strong storytelling in a digital first manner to amplify our brand mission


Drive planning and go-to-market process for brand initiatives on vans.com


Drive 1:1 consumer engagement with branded content across .com

How you will do it:

Partner with the regional and global brand teams to bring campaigns to life in the digital landscape


Monitor and evaluate campaign performances to keep them fresh and effective through testing and iterating


Share learnings with creative team and drive iteration to constantly improve consumer experience

What success looks like:

Successful and timely campaign executions


Strong reporting with associated next steps

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

A strong understanding of data and analytics


Knowledge of website best practices


What we will teach you:

Go-to-market process


Consumer segmentations


VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Whats in it For You

Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.

Our Parent Company, VF Corporation

VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?