Vans Digital Marketing Manager


Multiple Locations

0 year(s)

Job Description
Job Ad

Join the Vans Family

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Digital Marketing Manager

As a member of the Americas Digital Marketing team, you will be instrumental in aligning tactics against regional and global strategies while elevating the digital experience on owned .com. You will engage consumers through compelling product storytelling that represents our brand mission, build brand equity and drive conversion. Additionally, you will make sure the region is aligned cross-functionally, making the brand come to life in one cohesive unit.

How You Will Make a Difference

What you will do:

Develop digital marketing plans that drive consumer engagement, build a lasting digital connection with consumers and drive transactions

Leverage data and insights to brief and develop compelling content that drives consumer engagement and pushes the consumer down funnel

Align with the right stakeholders throughout the go-to-market milestones to ensure business needs are covered

How you will do it:

Work cross-functionally to ensure alignment across various owned channels

Partner cross-functionally to make sure the channel needs are delivered against

Use analytics tools to identify pain points, trends, and insights

What success looks like:

A constant evolution of marketing collaterals towards best-in-class

Increase across all engagement metrics

Ownership of go-to-market milestones

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Strong understanding of consumer journey and consumer behavior

How to leverage data and insights to optimize engagement

Knowledge of how to apply personalization to drive better results

What we will teach you:

Go-to-market process

Consumer segmentation

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Whats in it For You

Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to and click on Looking to Join VF? to learn more.

Our Parent Company, VF Corporation

VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?