VANS:
Vans Digital Marketing Manager Job in Costa Mesa, VT
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Costa Mesa, VT
Full-time | Digital
About the job
Job Ad
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
Digital Marketing Manager
As a member of the Americas Digital Marketing team, you will be instrumental in aligning tactics against regional and global strategies while elevating the digital experience on owned .com. You will engage consumers through compelling product storytelling that represents our brand mission, build brand equity and drive conversion. Additionally, you will make sure the region is aligned cross-functionally, making the brand come to life in one cohesive unit.
How You Will Make a Difference
What you will do:
!
Develop digital marketing plans that drive consumer engagement, build a lasting digital connection with consumers and drive transactions
!
Leverage data and insights to brief and develop compelling content that drives consumer engagement and pushes the consumer down funnel
!
Align with the right stakeholders throughout the go-to-market milestones to ensure business needs are covered
How you will do it:
!
Work cross-functionally to ensure alignment across various owned channels
!
Partner cross-functionally to make sure the channel needs are delivered against
!
Use analytics tools to identify pain points, trends, and insights
What success looks like:
!
A constant evolution of marketing collaterals towards best-in-class
!
Increase across all engagement metrics
!
Ownership of go-to-market milestones
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
!
What we expect you already know:
!
Strong understanding of consumer journey and consumer behavior
!
How to leverage data and insights to optimize engagement
!
Knowledge of how to apply personalization to drive better results
!
What we will teach you:
!
Go-to-market process
!
Consumer segmentation
!
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.
Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
Digital Marketing Manager
As a member of the Americas Digital Marketing team, you will be instrumental in aligning tactics against regional and global strategies while elevating the digital experience on owned .com. You will engage consumers through compelling product storytelling that represents our brand mission, build brand equity and drive conversion. Additionally, you will make sure the region is aligned cross-functionally, making the brand come to life in one cohesive unit.
How You Will Make a Difference
What you will do:
!
Develop digital marketing plans that drive consumer engagement, build a lasting digital connection with consumers and drive transactions
!
Leverage data and insights to brief and develop compelling content that drives consumer engagement and pushes the consumer down funnel
!
Align with the right stakeholders throughout the go-to-market milestones to ensure business needs are covered
How you will do it:
!
Work cross-functionally to ensure alignment across various owned channels
!
Partner cross-functionally to make sure the channel needs are delivered against
!
Use analytics tools to identify pain points, trends, and insights
What success looks like:
!
A constant evolution of marketing collaterals towards best-in-class
!
Increase across all engagement metrics
!
Ownership of go-to-market milestones
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
!
What we expect you already know:
!
Strong understanding of consumer journey and consumer behavior
!
How to leverage data and insights to optimize engagement
!
Knowledge of how to apply personalization to drive better results
!
What we will teach you:
!
Go-to-market process
!
Consumer segmentation
!
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whats in it For You
Were in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go to MyVFBenefits.com and click on Looking to Join VF? to learn more.
Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?