DC Shoes, Inc.:
Digital Brand Manager - DC Shoes Job in Huntington Beach, CA, CA
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Huntington Beach, CA, CA
Full-time | Ecommerce, Management - Brand, Management - Executive, Marketing, Production - Print & Web, Public Relations
About the job
DC Shoes is in search of a Digital Brand Manager to join the team at headquarters in Huntington Beach, CA.
COMPANY OVERVIEW //
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.
POSITION SUMMARY //
Boardriders is looking for a Digital Brand Manager to drive awareness and demand for the DC Shoes brand through digital channels. The ideal candidate will use knowledge of user experience, website design, SEO, lead generation and digital promotional marketing to drive traffic and conversions. This person will have extensive experience in managing online marketing programs, in-depth knowledge of advertising technology, demonstrated ability to work cross-functionally and a passion for finding unique solutions all while staying ahead of consumer trends.
RESPONSIBILITIES //
• Develop and lead the overall digital plan for DC marketing
• Build and lead a team of digital brand marketing professionals to help meet growth objectives and move the team to the next level
• Drive clear decision-making and key stakeholder alignment
• Manage global digital consumer activation (global social media, digital influencer and community) based on the overall Omni-channel marketing strategy.
• Communicate with cross-functional marketing and business teams, including Ecommerce to ensure consistent global alignment on e.g., keyword strategy, SEO tactics
• Develop detailed digital plans for social media and digital influencer (e.g. key word priorities)
• Distinguish a unique digital strategy for the DC brand utilizing both internal and external resources.
• Stay connected to the latest digital trends and developments and apprise the broader team on the future
• Work with the Marketing team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to develop mind blowing digital marketing strategies, plans and campaigns
• Establish KPIs and utilize metrics to guide decision making
• Work alongside the creative team to develop editorial copy and calendar, and lead the translation into social media stories
• Identify opportunities for the brand to implement through social media listening
• Conduct competitive analysis studies on client competitors, including digital footprint analysis
• Foster a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing
• Lead marketing analytic strategy across channels to develop an actionable 360 degree view of the consumer
• Support and amplify larger brand initiatives with digital campaigns/programs
• Develop and guide strategy to generate qualified traffic and acquire consumers across digital marketing channels and social media networks
• Manage global digital budget
COMPANY OVERVIEW //
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.
POSITION SUMMARY //
Boardriders is looking for a Digital Brand Manager to drive awareness and demand for the DC Shoes brand through digital channels. The ideal candidate will use knowledge of user experience, website design, SEO, lead generation and digital promotional marketing to drive traffic and conversions. This person will have extensive experience in managing online marketing programs, in-depth knowledge of advertising technology, demonstrated ability to work cross-functionally and a passion for finding unique solutions all while staying ahead of consumer trends.
RESPONSIBILITIES //
• Develop and lead the overall digital plan for DC marketing
• Build and lead a team of digital brand marketing professionals to help meet growth objectives and move the team to the next level
• Drive clear decision-making and key stakeholder alignment
• Manage global digital consumer activation (global social media, digital influencer and community) based on the overall Omni-channel marketing strategy.
• Communicate with cross-functional marketing and business teams, including Ecommerce to ensure consistent global alignment on e.g., keyword strategy, SEO tactics
• Develop detailed digital plans for social media and digital influencer (e.g. key word priorities)
• Distinguish a unique digital strategy for the DC brand utilizing both internal and external resources.
• Stay connected to the latest digital trends and developments and apprise the broader team on the future
• Work with the Marketing team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to develop mind blowing digital marketing strategies, plans and campaigns
• Establish KPIs and utilize metrics to guide decision making
• Work alongside the creative team to develop editorial copy and calendar, and lead the translation into social media stories
• Identify opportunities for the brand to implement through social media listening
• Conduct competitive analysis studies on client competitors, including digital footprint analysis
• Foster a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing
• Lead marketing analytic strategy across channels to develop an actionable 360 degree view of the consumer
• Support and amplify larger brand initiatives with digital campaigns/programs
• Develop and guide strategy to generate qualified traffic and acquire consumers across digital marketing channels and social media networks
• Manage global digital budget