O'NEILL:
Ecommerce Site Merchandiser Job in Irvine, CA

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high energy environment that is continually on the move. With notable brands such as O’Neill Clothing, Metal Mulisha, and FMF Apparel, its diverse portfolio of labels provides endless opportunities for personal growth and success.

GENERAL SUMMARY:

The Ecommerce Site Merchandiser is responsible for driving the business through merchandise management of for all La Jolla Group brands’ e-commerce properties.

GOALS:
• Maximize add to carts and conversion on site through proper analytics and product knowledge.
• Ensure onsite navigation provides the best customer experience for product discovery.
• Ensure links and pages are SEO friendly.
• Feedback loop on merchandise and performance insights to the Buyer and Planner.

• ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Continually analyze, execute & provide improvements to the customer experience on site
• Manage pre-season strategic & executional deliverables to prepare site for upcoming product launches.
• Manage in-season strategic & executional deliverables to drive daily sales.
• Own site merchandising decisions and actions to amplify strong business and turn around soft business.
• Understand technical site & tool functionality to drive efficiencies with existing tools and explore & drive new technical solutions
• Ensure that site experience is connected to marketing, promo & buying actions.
• Stay abreast of competitive landscape and make recommendations based on learnings
• Develop seasonal site strategy based on Buyers' product strategies and internal & competitive site learnings - to include navigation, photography, marketing, copy strategies.

CROSS FUNCTIONAL CONTRIBUTIONS & DEPENDENCIES

• Socialize and get buy-in on seasonal site-strategy from key cross-functional partners. .
• Partner closely with marketing & creative in the photo pipeline process - review marketing briefs, vet styles to be used in photography, gain cross-functional & leadership alignment on style out.
• Actively participate in quarterly and weekly business reviews to understand financial deliverables and use the site as key lever to deliver those financials.
• Feedback loop to Buyer and sales team customer behavior trends that will impact future purchasing decision.