O'NEILL:
Retail Marketing Manager Job in Irvine, CA

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high energy environment that is continually on the move. With prominent brands such as O’Neill, Spiritual Gangster, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.
Join our team and enjoy a casual work environment, onsite gym, discount on clothes, summer hours and employer provided lunches and fruit! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

Retail Marketing Manager
The Retail Marketing Manager is the marketing lead for the 14 O’Neill Outlets and 2 Flagship retail stores. This person sits in the Retail Department and reports to the GM of Retail. She/he works collaboratively and cross functionally with the Brand Marketing Department, Art Department, Ecomm Department and Photo Lab to design in-store creative assets; this person works with the Corporate Retail Team to plan and execute all in-store promotional strategies and initiatives, and liaises with all external vendors and community/advertising/mall-based partners.

Job Duties

Marketing
• Design and create promotional strategies to drive new customer acquisition, revenue, engagement, customer loyalty, and other KPIs
• Run reports and Pivot Table Analysis using Excel to produce analysis for marketing promotions and initiatives
• Build and propose annual advertising budget to Retail GM
• Coordinate retail marketing events and promotions
• Write merchandising directives for POP placement
• Communicate marketing directives to Area Managers, Store Managers and sales associates; follow up as needed to ensure implementation is completed as directed
• Work with the outside brands carried in stores to acquire POP and digital assets
• Lead Mall advertising initiatives and Ambassador Programs
• Source promotional products for giveaway items and GWP program
• Report on GWP needs and conduct forecast analysis to place buys
• Maintain relationships with and communicate store promotions to shopping center marketing departments and external community partners
• Reformat promotional graphics for Retailer Showcase, Malls’ websites/social channels/digital signage
• Coordinate fundraising Giveback Events; produce collateral, communicate financials and procure giveaway items
• Direct Flagship Instagram program
• Maintain current content for web listings: Google My Business listing, Yelp listing, CVB listing, individual store concept landing pages
• Work with Visit Orlando and Visit Anaheim for Flagships’ tourism advertising programs
• Work cross functionally with Ecomm department for email newsletter program
• Design content and plan schedule for Retail email newsletters
• Procure data and assets needed for Financial, Executive and Board presentations


Graphic Design
• Work in Adobe CC to design and produce all print and digital collateral/creative assets for implementation within all in-line Retail stores, including but not limited to:
? In-store signage kits
? POP
? Coupons
? Flyers
? Advertisements
? Email newsletters
? Digital ads/banners
? Vehicle wraps
? Billboards
? Any additional retail marketing creative assets

• Work closely with Brand Marketing & Art departments to procure and produce creative assets; Obtain artwork approvals through chain of command from Brand Marketing & Art departments to ensure all creative content is in-line with branding initiatives
• Lead print production process from bidding to order fulfillment; manage vendor relationships
• Learn to use in-house print room to print and produce duratrans and canvas prints using ColorBurst; hand trim duratrans and install canvas prints