Public Relations Senior Account Manager - REMOTE

Verde Brand Communications

Multiple Locations

5 year(s)
$65000.00 - $80000.00 per Year

Job Description
Verde Brand Communications is a full-service public relations, branding, marketing, social media and consulting agency. Verde specializes in helping passion-driven businesses and brands expand and create unique and memorable outdoor experiences for their end-consumer base. Verde has strong roots in the outdoor, cycling, snowsports, travel, fitness, health and wellness, consumer electronics, pet and active lifestyle industries. We have offices and employees in Boulder, Colorado, Durango, Colo., Seattle, and Jackson Hole, Wyoming.

The Senior Account Manager oversees Account Managers & Coordinators and activity on clients they are responsible for.

Consistently provide excellent customer service to clients, as well as represent client needs and goals within the organization to ensure quality

Continually look for ways to amplify and optimize earned media results across multiple channels to benefit clients’ goals - qualitative and quantitative

Understanding how to apply media relations to increase conversion for clients

Build relationships with clients to identify and sell in new service opportunities

Develop and execute integrated plans based on clients’ goals

Coordinate weekly internal team meetings with Account Managers and Account

Coordinators working on accounts

Lead client strategy meetings – coming up with big picture, integrated ideas (i.e. media activations, activation of influencer / ambassador teams; partnerships/events/activations, email content, digital strategies) and presenting them to the client

Strategic in pitching needle-moving campaign ideas to clients and pulling that thread through in terms of pitching and engaging media to lead to a story

Implement strategy for and manage, with help and input from a Verde Director, designated list of clients, achieving media placement success for each client in both print and online media

Participate in key meetings with clients, approve key press releases and communications

Continually bring new creative ideas to the client that supports the client’s goals, always drawing in agency and entire client list where relevant (i.e. effective campaign ideas, media seeding, influencer engagement, press trip, etc)

Proactively and professionally interact with designated clients, with consistent, one-on-one outreach

Run weekly meetings with clients

Assist in building strategy for designated clients, continually and in three month plans (quarterly).

Responsible for monthly reports

Direct clients towards additional services Verde offers when applicable

Responsible for budgets, travel estimates and billing

Work with Directors to track client profitability, hours and work on clients’ SOWs

Lead and manage Business Development pitching and prospective client outreach

Working remotely/home based is ok

Contract and Part-Time ok

Travel: Currently limited due to COVID, before COVID - travel was common 1-2 times/month

Bachelor’s Degree in related field; Master’s Degree a plus

Five to 10 years PR experience

Journalism and social media experience

Familiarity with outdoor market, outdoor recreation

Versed in Google Analytics

Working with affiliate programs

Understanding of SEO and applying that knowledge to pitching

Action-oriented and motivated

Strong oral and written communication skills

Proactive and professional


Working knowledge of entire agency client list, with focus on designated members of that list

Strong interpersonal skills

Ability to multitask

Ability to manage

Ability to listen

Deadline-oriented: Meet all deadlines on time for clients, media, and agency

Strong organizational capability

Innate ability to follow up

Strong ability to successfully sell

Interest in championing the mission statement of agency

Desire to make a positive contribution through public relations and communications

Social media knowledge and experience executing in PR strategies

Knowledge of Google Suite (Sheets, Docs, Slides, etc), Microsoft Office (Word, Excel, Powerpoint); Knowledge of PR industry tools such as Meltwater, Cision/Trendkite and Critical Mention. Knowledge of Adobe Suite a plus.

Knowledge of Squarespace and Shopify preferred