Rip Curl:
Digital Marketing Specialist Job in San Clemente, CA

Rip Curl is a brand for, and about, the Crew on The Search. The products we make, the events we run, the riders we support, and the values we strive to uphold… this is all part of the Search that Rip Curl is on.

Rip Curl, the Ultimate Surfing Company.

THE POSITION //
The main purpose of this role is to lead as the Digital Marketing Specialist for all digital marketing strategies in Rip Curl North America. This position serves as the front lines of communication for all digital and social marketing needs for the brand and its divisions – servicing various departments internally while also coordinating efforts with the global marketing team, athletes, media, and external partners. This role aims to support and contribute to the execution of digital alignment across campaigns, events, athlete content and news, product support, and all other initiatives of the marketing department.

This is a full-time position located in San Clemente, California, and will directly report to the Director - Marketing & Online.

THE DUTIES //
Accountability: Social Media

• Be the digital voice of the brand, supporting brand pillars and coordinating the development of best practice communications, ensuring brand consistencies across all channels, and collecting data to support performance.
• Build and manage Rip Curl’s social media profiles and presence to improve customer engagement, maintain a uniform look and drive referrals to ripcurl.com. Balancing the organization of content plans in advance.
• Leverage and enhance the brand athlete connection, leverage sponsored Athletes' social and increase brand presence across these channels, particularly in campaign and event periods.

Accountability: Community Leadership & Participation

• Acquire Fans and engage with Followers to build relationships with the community to convert followers into brand advocates and active customers.
• Collaborate with Customer Service to engage with customers so to resolve service issues and/or create positive PR opportunities. Relay customer feedback insights gained from online conversations within the community to internal stakeholders.
• React in real-time to organic content opportunities as they present themselves, particularly around athletes and events.

Accountability: Content Management and distribution

• Plan digital content while also maintaining the content calendar, ensuring digital content is regular, relevant, engaging and connected to the overall marketing strategy. Drive performance across RCU’s digital channels including Social Media channels (FB, IG, Tik Tok, TW, PI), EDM. SMS. Partnerships. retargeting etc.
• Create & deliver error-free copywriting content that reflects the company’s voice across ripcurl.com, blogs, EDM, SMS, social media, paid social advertising, and all PR opportunities.
• Coordinate and deliver content relevant to online and offline Marketing Strategies to complement Retail and Wholesale objectives. Manage and monitor digital marketing content distribution to third parties to further increase brand and product awareness and strengthen relationships.

Accountability: Conversion, Reporting and Analytics

• Monitor content performance in line with brand and commerce objectives. Analyze insights (Google Analytics/third-party tools/technologies) and report on acquisition KPI's (visitors, conversion, product conversion, revenue per sale etc).
• Identify actionable insights to improve the user's online experience and improve content performance in line with brand and commerce objectives.
• Produce and distribute weekly/monthly social media performance reports, as requested.

Accountability: Ripcurl.com

• Update all relevant content stories on ripcurl.com (blog), as well as updating website and social banners, per Digital Calendar
• Collaborate with Digital Commerce Operations Coordinator to optimize product display pages, utilizing lifestyle imagery, video, and telling any applicable technical stories. Provide copy writing support as required.
• Support eCommerce team with marketing needs to achieve agreed sales budgets and key metrics for Ripcurl.com

THE QUALIFICATIONS & REQUIREMENTS //

• Extremely driven, independent, self-starter who is solution-oriented and comfortable digging into the details.
• Process-oriented and passionate for details, finishing projects on or before deadlines.
• Strong organizational and project management skills, ability to lead multiple projects at the same time, track progress, and report updates to stakeholders.
• Ability to take direction, work autonomously, and meet deadlines consistently.
• Nimble and resourceful, with the ability to adjust in a fast-paced working environment
• Must have a passion for the surf industry, culture and lifestyle.
• Bachelor’s Degree from a 4-year university, preferably with a degree in business, communications or design
• 1-2 years marketing experience or within a corporate environment, preferably action sports based
• Must be proficient in programs such as Excel, Word, Power Point/Key Note, Google Docs, InDesign and Adobe Illustrator
• Strong writing and grammar skills, copy writing experience preferred
• Deep understanding of all social media platforms and their operation
• Strong analytical background

RAD PERKS //

• Flexible Working
• 401k with Employer Match
• Competitive holidays and paid time off
• Generous employee discount
• Friends and family discount
• Company events
• Summer Fridays all year long!

APPLY //

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