Rip Curl:
eCommerce Content Coordinator Job in Costa Mesa, CA, CA
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Costa Mesa, CA, CA
Full-time | Design - Graphic, Ecommerce, Editorial, Operations
About the job
Rip Curl is in search of an eCommerce Content Coordinator to join the team in Costa Mesa, CA.
POSITION SUMMARY //
The position’s primary role is to help lead Rip Curl USA’s regional website and oversee the functionality of Ripcurl.com, while being a major stakeholder of Rip Curl’s digital initiatives, particularly on the front end of Ripcurl.com and Amazon.
RESPONSIBILITIES //
1.) RIPCURL.COM
• Populate all product and product information for each new arrival launch.
• Work closely with the Marketing Department to design and update all relevant content stories pertaining to the brand, as well as keeping all banners fresh.
• Collaborate with Digital Commerce Operations Coordinator to optimize product display pages, utilizing lifestyle imagery, video, and telling any applicable technical stories.
• Author and maintain the Digital Campaign Calendar.
• Build and deploy product microsites that showcase our campaign, videos, social media, etc. to create a better connection to the audience.
• Work diligently to optimize UX with the goal of increasing conversion rates.
2.) DIGITAL MARKETING / TECH
• Translate our campaigns to exciting digital formats on sites like SURFLINE.
• Oversee email marketing initiatives, designing emails with the intent to drive revenue on Ripcurl.com. Lead email database growth initiatives.
• Manage third party technology partners, ensuring maximum value from each partner. Suggest new technologies/partners while constantly evaluating current partners.
3.) AMAZON //
• Optimize product presentation, utilizing A+ Detail pages, and ensuring the highest quality and quantity of images are utilized, as well as video where applicable.
• Assist with performance marketing strategy and execution on Amazon to ensure we are accelerating demand and discoverability.
• Assist in strategy and execution to increase reviews on all 401k styles exponentially.
POSITION SUMMARY //
The position’s primary role is to help lead Rip Curl USA’s regional website and oversee the functionality of Ripcurl.com, while being a major stakeholder of Rip Curl’s digital initiatives, particularly on the front end of Ripcurl.com and Amazon.
RESPONSIBILITIES //
1.) RIPCURL.COM
• Populate all product and product information for each new arrival launch.
• Work closely with the Marketing Department to design and update all relevant content stories pertaining to the brand, as well as keeping all banners fresh.
• Collaborate with Digital Commerce Operations Coordinator to optimize product display pages, utilizing lifestyle imagery, video, and telling any applicable technical stories.
• Author and maintain the Digital Campaign Calendar.
• Build and deploy product microsites that showcase our campaign, videos, social media, etc. to create a better connection to the audience.
• Work diligently to optimize UX with the goal of increasing conversion rates.
2.) DIGITAL MARKETING / TECH
• Translate our campaigns to exciting digital formats on sites like SURFLINE.
• Oversee email marketing initiatives, designing emails with the intent to drive revenue on Ripcurl.com. Lead email database growth initiatives.
• Manage third party technology partners, ensuring maximum value from each partner. Suggest new technologies/partners while constantly evaluating current partners.
3.) AMAZON //
• Optimize product presentation, utilizing A+ Detail pages, and ensuring the highest quality and quantity of images are utilized, as well as video where applicable.
• Assist with performance marketing strategy and execution on Amazon to ensure we are accelerating demand and discoverability.
• Assist in strategy and execution to increase reviews on all 401k styles exponentially.