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Carlsbad, CA

Full-time | Marketing

About the job

SPY® is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, SPY is an independent Southern California based company. We take a playful approach to everything we create, including sunglasses, goggles, and prescription frames. For more information, visit spyoptic.com, or check us out on Facebook, Twitter and Instagram.

SPY is searching for our next Marketing team member to join the SPY family as our Snow Category Manager. This position manages the snow category from initial concept to launch and review. With a customer-centric mentality, this role identifies growth opportunities within the category and works with multiple stakeholders including marketing, sales, and product development

Job responsibilities (including, but not limited to the following):

Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Determines customers' needs and desires by specifying the research needed to obtain market information.

Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

Define marketing outlets for all product releases.

Provide margin analysis on all snow products.

Work closely with product development, marketing and sales on all sunglass product related projects.

Assesses market competition by comparing the company's product to competitors' products.

Provides source data for product line communications by defining product marketing communication objectives.

Obtains product market share by working with sales director to develop product sales strategies.

Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.

Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

Completes operational requirements by scheduling and assigning employees; following up on work results.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291