The Store Director is a professional in the fashion industry who is responsible for promoting brand engagement and loyalty to clients, in particular VICs and VVICs, in order to guarantee store business goals.
The Store Director is accountable for sustaining the brand image, achieving sales and KPIs goals, managing the store team, recruiting, retaining and developing clients, and ensures compliance with all processes and guidelines set by the HQ/HO in order to bring the store to its full potential.
Sales density (Sales/Sqft)
Conversion Rate (option)
Number of Transaction (option)
Cross Selling Rate
UPT/ Average basket
Sales Productivity (Sales/FTE)
Local Retention Rate
CEE / Score
CRM KPIs: DCC Usage, Luce/Lookup Usage, Data Collection % on different channels
Omnichannel KPIs: Omni sales % (brought from multiple channels)
Back of house KPIs: Loss and Prevention (Stolen + Damaged)