Pacific Sunwear
Date Posted: 4/20/2017

Email Marketing Specialist

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location: Anaheim
  • Required Exp: 3 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Specialist is responsible for development of a rich strategy and execution of email campaigns for the PacSun Brand. You'll work closely with the Digital Marketing Manager as well as amazing cross functional partners within marketing, merchandising and IT in the planning and implementation of our leading-edge marketing email program.

The ideal candidate should have hands-on experience with developing a high targeted email marketing strategy focused on personalization, branding, merchandising and cross channel promotions. The position requires technical expertise in digital marketing, combined with a thorough knowledge of best practices as it relates to email marketing programs.

Project managing all email deliverables and executing day-to-day operational tasks to support daily email schedule
Development/management of email calendar and send time strategy
Ideation around email marketing campaigns leveraging merchandising and marketing input
Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns.
Setting up A/B subject line, creative and copy tests on a regular basis
Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
Build out and optimization of new triggered lifecycle campaigns
Updating automated lifecycle campaigns seasonally
Testing and QAing email campaigns to ensure quality
Monitoring deliverability and following up on resulting issues
Maintaining reports weekly, monthly quarterly annually; compiling email KPI's and lessons learned per email

Job Requirements

HTML coding skills is a plus
Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
Ability to work in a fast-paced environment, implementing last-minute changes as needed
Strong attention to detail
Demonstrated ability to manage a large number of email programs simultaneously
Strong communication, project, time management, and analytical skills
Bachelor's Degree: Marketing or related
At least 2-3 years working in a retail/ecommerce environment
At least 2-3 year of experience building campaigns with an Email Service Provider in a self-service model; Experience with Saleforce is a plus

Perks

We work hard & play hard at our gym/basketball/sand volleyball court/skate park! We indulge in froyo, massages, & our employee discount. Pac has a casual environment and we even bring dogs to work!

People

Rachel Guidry

General Assistant-Contract
Pacific Sunwear

David Snyder

Assistant Store Manager
Pacific Sunwear

Landon Becker

Associate Site Merchandiser - eCommerce
Pacific Sunwear

Rob Farella

Brand Representative
Pacific Sunwear

Devon Lipe

Men's Product Manager
Pacific Sunwear

Megan Vulpo

Assistant Store Manager
Pacific Sunwear

Steven Valenzuela

Office Services Clerk
Pacific Sunwear

Penny Thiedemann

Director, Learning & Organization Development
Pacific Sunwear

Tanya Yang

ASSOCIATE PRODUCT MANAGER
Pacific Sunwear

Lina Gaviria

Assistant - Swimwear Buying Team
Pacific Sunwear

Alexa Grandolfo

Senior Marketing Coordinator
Pacific Sunwear

desiree flores

Store Operations Intern
Pacific Sunwear

Mike Haas

Assistant Store Manager
Pacific Sunwear
Date Posted: 4/20/2017

Email Marketing Specialist

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Specialist is responsible for development of a rich strategy and execution of email campaigns for the PacSun Brand. You'll work closely with the Digital Marketing Manager as well as amazing cross functional partners within marketing, merchandising and IT in the planning and implementation of our leading-edge marketing email program.

The ideal candidate should have hands-on experience with developing a high targeted email marketing strategy focused on personalization, branding, merchandising and cross channel promotions. The position requires technical expertise in digital marketing, combined with a thorough knowledge of best practices as it relates to email marketing programs.

Project managing all email deliverables and executing day-to-day operational tasks to support daily email schedule
Development/management of email calendar and send time strategy
Ideation around email marketing campaigns leveraging merchandising and marketing input
Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns.
Setting up A/B subject line, creative and copy tests on a regular basis
Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
Build out and optimization of new triggered lifecycle campaigns
Updating automated lifecycle campaigns seasonally
Testing and QAing email campaigns to ensure quality
Monitoring deliverability and following up on resulting issues
Maintaining reports weekly, monthly quarterly annually; compiling email KPI's and lessons learned per email

Job Requirements

HTML coding skills is a plus
Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
Ability to work in a fast-paced environment, implementing last-minute changes as needed
Strong attention to detail
Demonstrated ability to manage a large number of email programs simultaneously
Strong communication, project, time management, and analytical skills
Bachelor's Degree: Marketing or related
At least 2-3 years working in a retail/ecommerce environment
At least 2-3 year of experience building campaigns with an Email Service Provider in a self-service model; Experience with Saleforce is a plus

Perks

We work hard & play hard at our gym/basketball/sand volleyball court/skate park! We indulge in froyo, massages, & our employee discount. Pac has a casual environment and we even bring dogs to work!

Date Posted: 4/20/2017

Email Marketing Specialist

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available