Pacific Sunwear
Date Posted: 6/21/2017

Email Marketing Manager

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location: Anaheim
  • Required Exp: 5 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Manager is responsible for development of a rich strategy and execution of email campaigns for the PacSun Brand. The incumbent will work closely with the Digital Marketing Manager, as well as amazing cross functional partners within marketing, merchandising and IT in the planning and implementation of our leading-edge marketing email program.

• Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule.
• Development of email calendar and strategy
• Ideation around email marketing campaigns leveraging merchandising and marketing input
• Utilize ESP to build, test and deploy email campaigns.
• Setting up A/B subject line, creative and copy tests on a regular basis.
• Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
• Build, maintain and optimize triggered lifecycle campaigns
• Create segmentation strategy based on testing and performance
• Test and QA email campaigns to ensure quality and deliverability
• Effectively report on campaign performance weekly, monthly quarterly annually

Job Requirements

• Bachelor's degree in Marketing or related field
• Minimum of 5 years working in a retail/e-commerce environment
• Minimum of 5 years of experience building campaigns with an Email Service Provider in a self-service model; experience with BlueHornet is a plus
• HTML coding skills is a plus
• Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
• Ability to work in a fast-paced environment, implementing last-minute changes as needed
• Strong attention to detail
• Demonstrated ability to manage a large number of email programs simultaneously
• Strong communication, project, time management, and analytical skills

Perks

We work hard & play hard at our gym/basketball/sand volleyball court/skate park! We indulge in froyo, massages, & our employee discount. Pac has a casual environment and we even bring dogs to work!

People

Rachel Guidry

General Assistant-Contract
Pacific Sunwear

Landon Becker

Associate Site Merchandiser - eCommerce
Pacific Sunwear

Rob Farella

Brand Representative
Pacific Sunwear

Devon Lipe

Men's Product Manager
Pacific Sunwear

Megan Vulpo

Assistant Store Manager
Pacific Sunwear

Steven Valenzuela

Office Services Clerk
Pacific Sunwear

Penny Thiedemann

Director, Learning & Organization Development
Pacific Sunwear

Tanya Yang

ASSOCIATE PRODUCT MANAGER
Pacific Sunwear

Lina Gaviria

Assistant - Swimwear Buying Team
Pacific Sunwear

Alexa Grandolfo

Senior Marketing Coordinator
Pacific Sunwear

desiree flores

Store Operations Intern
Pacific Sunwear

Mike Haas

Assistant Store Manager
Pacific Sunwear
Date Posted: 6/21/2017

Email Marketing Manager

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Manager is responsible for development of a rich strategy and execution of email campaigns for the PacSun Brand. The incumbent will work closely with the Digital Marketing Manager, as well as amazing cross functional partners within marketing, merchandising and IT in the planning and implementation of our leading-edge marketing email program.

• Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule.
• Development of email calendar and strategy
• Ideation around email marketing campaigns leveraging merchandising and marketing input
• Utilize ESP to build, test and deploy email campaigns.
• Setting up A/B subject line, creative and copy tests on a regular basis.
• Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
• Build, maintain and optimize triggered lifecycle campaigns
• Create segmentation strategy based on testing and performance
• Test and QA email campaigns to ensure quality and deliverability
• Effectively report on campaign performance weekly, monthly quarterly annually

Job Requirements

• Bachelor's degree in Marketing or related field
• Minimum of 5 years working in a retail/e-commerce environment
• Minimum of 5 years of experience building campaigns with an Email Service Provider in a self-service model; experience with BlueHornet is a plus
• HTML coding skills is a plus
• Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics
• Ability to work in a fast-paced environment, implementing last-minute changes as needed
• Strong attention to detail
• Demonstrated ability to manage a large number of email programs simultaneously
• Strong communication, project, time management, and analytical skills

Perks

We work hard & play hard at our gym/basketball/sand volleyball court/skate park! We indulge in froyo, massages, & our employee discount. Pac has a casual environment and we even bring dogs to work!

Date Posted: 6/21/2017

Email Marketing Manager

  • Company: Pacific Sunwear
  • Country:United States
  • State:California
  • Location:Anaheim
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available