Pacific Sunwear:
Email Marketing Manager Job in Anaheim, CA
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Anaheim, CA
Full-time | Ecommerce, Editorial, Marketing, Marketing - Social Media, Public Relations
About the job
The Email Marketing Manager is responsible for development of a rich strategy and execution of email campaigns for the PacSun Brand. The incumbent will work closely with the Digital Marketing Manager, as well as amazing cross functional partners within marketing, merchandising and IT in the planning and implementation of our leading-edge marketing email program.
• Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule.
• Development of email calendar and strategy
• Ideation around email marketing campaigns leveraging merchandising and marketing input
• Utilize ESP to build, test and deploy email campaigns.
• Setting up A/B subject line, creative and copy tests on a regular basis.
• Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
• Build, maintain and optimize triggered lifecycle campaigns
• Create segmentation strategy based on testing and performance
• Test and QA email campaigns to ensure quality and deliverability
• Effectively report on campaign performance weekly, monthly quarterly annually
• Project manage all email deliverables and executing day-to-day operational tasks to support daily email schedule.
• Development of email calendar and strategy
• Ideation around email marketing campaigns leveraging merchandising and marketing input
• Utilize ESP to build, test and deploy email campaigns.
• Setting up A/B subject line, creative and copy tests on a regular basis.
• Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
• Build, maintain and optimize triggered lifecycle campaigns
• Create segmentation strategy based on testing and performance
• Test and QA email campaigns to ensure quality and deliverability
• Effectively report on campaign performance weekly, monthly quarterly annually