Pacific Sunwear:
Social Media Manager Job in Anaheim, CA
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Anaheim, CA
Full-time | Marketing, Marketing - Social Media, Public Relations
About the job
Want to bring your social media career on over to Pac Sun? We're hiring an experienced (at least 6 years as a pro) Social Media Manager.
The Overview:
Oversee social media and content, advocating the brand while ensuring the best customer experience possible across online communities.
• Manage social media marketing strategy and execution across Facebook, Twitter, Instagram, Pinterest, YouTube, proprietary blog and all other social mediums
• Drive best-in-class social meeting strategy across all social channels, through new ideas/strategies, seamless execution and constant evolution based on learnings
• Develop and execute seasonal and/or campaign strategies, through partnership with brand marketing, creative, eCommerce and merchant teams
• Develop and execute ideas to increase engagement and follower base through social media, stores and grassroots efforts
• Develop and maintain annual, seasonal, monthly and daily strategies and calendars for content across all channels
• Coordinate cross-functional relationships, including ecommerce, customer service, merchants and store ops to maximize customer experience and ensure strategy and content is meeting company objectives
• Manage social media coordinators to ensure seamless and execution and monitoring of all social media channels
• Track social channels monthly and by campaign, providing detailed findings and learnings to improve future executions
• Analyze competition in specialty retail and best in class brands for our demographic, providing recommendations for improving our social media strategies
• Stay up to date on social media trends and new platforms
The Overview:
Oversee social media and content, advocating the brand while ensuring the best customer experience possible across online communities.
• Manage social media marketing strategy and execution across Facebook, Twitter, Instagram, Pinterest, YouTube, proprietary blog and all other social mediums
• Drive best-in-class social meeting strategy across all social channels, through new ideas/strategies, seamless execution and constant evolution based on learnings
• Develop and execute seasonal and/or campaign strategies, through partnership with brand marketing, creative, eCommerce and merchant teams
• Develop and execute ideas to increase engagement and follower base through social media, stores and grassroots efforts
• Develop and maintain annual, seasonal, monthly and daily strategies and calendars for content across all channels
• Coordinate cross-functional relationships, including ecommerce, customer service, merchants and store ops to maximize customer experience and ensure strategy and content is meeting company objectives
• Manage social media coordinators to ensure seamless and execution and monitoring of all social media channels
• Track social channels monthly and by campaign, providing detailed findings and learnings to improve future executions
• Analyze competition in specialty retail and best in class brands for our demographic, providing recommendations for improving our social media strategies
• Stay up to date on social media trends and new platforms