Email Marketing Manager

Corona California
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 12 days ago
Job Description
Troy Lee Designs, the world’s leading aspirational brand of bicycle and motocross helmets and apparel, is looking for an Email Marketing Manager. The Email Marketing Manager is responsible for overseeing and coordinating email communication initiatives and ensuring plans and communications yield measurable results. This role provides support to the marketing and e-commerce team to develop campaigns, communicate content, uncover insights, and analyze metrics.

Duties & Responsibilities (Include But Are Not Limited To):
· Responsible for email communication planning and calendars.
· Manage the implementation of email marketing and automated life cycle messages.
· Assist in the development of digital communication strategies with a focus on integrated consumer experiences.
· Oversee customer ratings content and application, approving and publishing reviews.
· Follow and consider the customer journey from visit to purchase to review.
· Help define digital key performance indicators and manage analytics efforts.
· Working with the creative team to ensure that all emails adhere to branding guidelines and templates meet the needs of
email strategy.
· Conducting quality check tests to ensure that links, images, subject lines, mailings, and lists function properly.
· Help write, copy, and proofread emails for clarity, content, grammar, and spelling.
· A/B testing for optimal open, click, and conversion rates.
· Monitoring deliver-ability and overall account reputation to ensure messages are being delivered to the inbox.
· Gathering and analyzing data from a variety of sources to make intelligent, informed recommendations, and decisions on
email marketing plans.
· Lead implementing, reporting (weekly/monthly/campaign), and testing strategies with other data extraction, reporting, and
analytical tools (i.e. Google Analytics).
Job Requirements
Qualifications Required:
· 2+ years’ experience in digital marketing and email communication coordination.
· Able to maintain strong working relationships and work with various colleagues.
· Experience writing marketing communications with a focus on email.
· Ability to work effectively under deadlines and juggle several assignments simultaneously with energy and quality results.
· Experience with online monitoring and measurement platforms and the ability to discuss and demonstrate ROI.
· Identify target audience and segment existing email list helping revenue growth.
· Hands-on experience with ESPs such as: Salesforce Marketing Cloud, Bronto or similar email service providers.
· Bachelor's degree in Marketing or Business preferred.
· Knowledge of HTML and Photoshop a definite plus.
· Understanding of E-commerce, demand generation, lead life cycle, and lead nurturing preferred.
Perks

• Full-time position
• Employee discounts
• Great work/life balance
• Medical/Dental/Vision
• Vacation/Sick Time off
• 401(k) savings plan
• Career opportunities
• Amazing place to work!