Z -Flex and Penny Skateboards
Date Posted: 11/29/2016

Marketing Coordinator

  • Company: Z -Flex and Penny Skateboards
  • Country:United States
  • State:California
  • Location: Oceanside, CA
  • Required Exp: 1 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Penny and Z-Flex Skateboards is in search of a Marketing Coordinator to join the team in Oceanside, CA.

POSITION SUMMARY //
The role’s primary objective is to support the Global Brand Manager for the Penny and Z-Flex Skateboard brands. The focus of this support is to manage both internal and external communications including; social media management, content development and digital outreach. Writing and launching communications to Penny and Z-Flex fans through Facebook, Instagram, Google+, YouTube, Snapchat, Vine, Pinterest, eDM, blog and website content. Ensuring prompt responses to all enquiries on social media channels and liaising with regional e-commerce teams to ensure on-brand copy is written for all website updates and online promotions. Liaising with the digital marketing agency to ensure all online written content is relevant, on-brand and meets SEO best practice.

KEY RELATIONSHIPS //
• Global Marketing Manager - General marketing support to the Global Marketing manager. Report on social media, online content and eDM initiatives.
• Group Digital Lead - Liaise with the Group Digital Lead to ensure the timely update of onsite content. Reporting any site issues or mistakes.
• Digital Marketing Agency - Working with the digital marketing agency to develop content inline with consumer search trends, relevant and meets SEO best practice.
• Regional e-Commerce Teams - Support the regional e-commerce teams by editing/developing copy for online promotion and regional content.
• Regional Trade Marketing Teams - Support Trade marketers by developing/editing copy for trade/retail marketing initiatives.
• Sales Teams - Support the development of internal communications documents to assist the sales team sell-in of products/promotions.
• Creative Director - Brief the development of any assets required to accompany written content onsite, social media and email communications. Approve any regional briefs/assets briefed into creative from the regional trade / e-commerce teams.

RESPONSIBILITIES //
1.) Social Media Management
• Continually monitor competitors and report of the health of social media channels
• Respond to all enquiries across all Penny and Z-Flex social media channels and engage with fans where possible
• Support the development of a social media content schedule and provide input into social media advertising initiatives
• Ensure any spend on social media boosted posts/page promotion is inline with the brand budget.
• Engage with influencer directly through social channels and highlight any marketing opportunities
• Weekly update to Manager on social media wins, losses, learnings
• Develop monthly and quarterly top line social media reports

2.) Content Development
• Ensure all online content is on-brand, relevant, up to date and meets all advice from the content audit and ongoing SEO support.
• Research consumer trends in line with brand strategy to support the development of new content
• Write for all aspects of the brand including; product descriptions, blog posts, video descriptions, home page, category pages and landing pages, email, social media, trade collateral and internal communications.
• Provide input into marketing campaign development to support social media content

3.) Communication Management
• Managing all facets of campaign communications from writing through to engagement/launching.
• Approving/editing any onsite communications/content briefs that come through from regional online and trade teams as well as agencies or third parties.
• Liaising with Digital Marketing Agency and third parties to approve all copy and ensure copy is written with the Penny tone of voice.
• Develop guidelines for Penny tone of voice and what on-brand communications means, for approval from the owner/CEO and to provide guidance to regional teams who will supply copy to be edited/approved.
• Setting up product launches and promotions with project management tool (asana), uploading blog posts into word press.

4.) General Marketing Support
• Source/develop gift with purchase products
• Coordination of content creation and implementation of assets for web, social and trade including; briefing artwork, writing copy, schedule communications, managing the asana project task, upload blog posts into word press.
• Support reporting on marketing activities and updates to the marketing activities calendar.
• Promotional product send outs & competitions
• Respond to marketing enquiries and charity requests sent to the marketing inbox
• Event support

Job Requirements

KEY PERFORMANCE MEASURES //
• All online content is on-brand, relevant, up to date and meets all advice from the content audit and ongoing SEO support whilst meeting deadlines for launch.
• Growth in engagement and reach through Facebook, Instagram, Youtube, G+, Twitter, Snapchat, Pinterest and Email.
• Timely response to all social media comments and enquiries to marketing inbox.
• Up to date and always relevant content and social media schedule inline with the marketing activities calendar.
• On time and organised delivery of general office tasks - filing, invoicing etc
• On time and accurate reporting of key brand metrics for social media platforms
• Coordination of all content is accurate, on time and on-brand

TO APPLY //
Submit your brief cover letter and resume through Malakye.

Perks

Paid Time Off | Medical Benefits | Monthly Catered Lunches

Date Posted: 11/29/2016

Marketing Coordinator

  • Company: Z -Flex and Penny Skateboards
  • Country:United States
  • State:California
  • Location:Oceanside, CA
  • Required Exp:1 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Penny and Z-Flex Skateboards is in search of a Marketing Coordinator to join the team in Oceanside, CA.

POSITION SUMMARY //
The role’s primary objective is to support the Global Brand Manager for the Penny and Z-Flex Skateboard brands. The focus of this support is to manage both internal and external communications including; social media management, content development and digital outreach. Writing and launching communications to Penny and Z-Flex fans through Facebook, Instagram, Google+, YouTube, Snapchat, Vine, Pinterest, eDM, blog and website content. Ensuring prompt responses to all enquiries on social media channels and liaising with regional e-commerce teams to ensure on-brand copy is written for all website updates and online promotions. Liaising with the digital marketing agency to ensure all online written content is relevant, on-brand and meets SEO best practice.

KEY RELATIONSHIPS //
• Global Marketing Manager - General marketing support to the Global Marketing manager. Report on social media, online content and eDM initiatives.
• Group Digital Lead - Liaise with the Group Digital Lead to ensure the timely update of onsite content. Reporting any site issues or mistakes.
• Digital Marketing Agency - Working with the digital marketing agency to develop content inline with consumer search trends, relevant and meets SEO best practice.
• Regional e-Commerce Teams - Support the regional e-commerce teams by editing/developing copy for online promotion and regional content.
• Regional Trade Marketing Teams - Support Trade marketers by developing/editing copy for trade/retail marketing initiatives.
• Sales Teams - Support the development of internal communications documents to assist the sales team sell-in of products/promotions.
• Creative Director - Brief the development of any assets required to accompany written content onsite, social media and email communications. Approve any regional briefs/assets briefed into creative from the regional trade / e-commerce teams.

RESPONSIBILITIES //
1.) Social Media Management
• Continually monitor competitors and report of the health of social media channels
• Respond to all enquiries across all Penny and Z-Flex social media channels and engage with fans where possible
• Support the development of a social media content schedule and provide input into social media advertising initiatives
• Ensure any spend on social media boosted posts/page promotion is inline with the brand budget.
• Engage with influencer directly through social channels and highlight any marketing opportunities
• Weekly update to Manager on social media wins, losses, learnings
• Develop monthly and quarterly top line social media reports

2.) Content Development
• Ensure all online content is on-brand, relevant, up to date and meets all advice from the content audit and ongoing SEO support.
• Research consumer trends in line with brand strategy to support the development of new content
• Write for all aspects of the brand including; product descriptions, blog posts, video descriptions, home page, category pages and landing pages, email, social media, trade collateral and internal communications.
• Provide input into marketing campaign development to support social media content

3.) Communication Management
• Managing all facets of campaign communications from writing through to engagement/launching.
• Approving/editing any onsite communications/content briefs that come through from regional online and trade teams as well as agencies or third parties.
• Liaising with Digital Marketing Agency and third parties to approve all copy and ensure copy is written with the Penny tone of voice.
• Develop guidelines for Penny tone of voice and what on-brand communications means, for approval from the owner/CEO and to provide guidance to regional teams who will supply copy to be edited/approved.
• Setting up product launches and promotions with project management tool (asana), uploading blog posts into word press.

4.) General Marketing Support
• Source/develop gift with purchase products
• Coordination of content creation and implementation of assets for web, social and trade including; briefing artwork, writing copy, schedule communications, managing the asana project task, upload blog posts into word press.
• Support reporting on marketing activities and updates to the marketing activities calendar.
• Promotional product send outs & competitions
• Respond to marketing enquiries and charity requests sent to the marketing inbox
• Event support

Job Requirements

KEY PERFORMANCE MEASURES //
• All online content is on-brand, relevant, up to date and meets all advice from the content audit and ongoing SEO support whilst meeting deadlines for launch.
• Growth in engagement and reach through Facebook, Instagram, Youtube, G+, Twitter, Snapchat, Pinterest and Email.
• Timely response to all social media comments and enquiries to marketing inbox.
• Up to date and always relevant content and social media schedule inline with the marketing activities calendar.
• On time and organised delivery of general office tasks - filing, invoicing etc
• On time and accurate reporting of key brand metrics for social media platforms
• Coordination of all content is accurate, on time and on-brand

TO APPLY //
Submit your brief cover letter and resume through Malakye.

Perks

Paid Time Off | Medical Benefits | Monthly Catered Lunches

Date Posted: 11/29/2016

Marketing Coordinator

  • Company: Z -Flex and Penny Skateboards
  • Country:United States
  • State:California
  • Location:Oceanside, CA
  • Required Exp:1 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available