The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.?To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.
As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
Paid Media ManagerAs a key member of The North Face Marketing team, the Paid Media Manager will be responsible for media strategy, planning, execution of our full-funnel media plans in Canada, as well as support US media. This role will work closely with cross functional internal teams and external agency partners to deliver on our marketing and media objectives. Reporting to the Senior Manager of Paid Media, this role will support day-to-day omnichannel media planning, reporting, in-flight optimizations and paid media asset development across our brand and performance campaigns.
The ideal candidate is a team player and effective communicator who has a passion for data driven marketing, with experience managing effective paid media campaigns.
How You Will Make a Difference
Manage paid media strategy and budget, supporting full-funnel KPI’s and objectives
Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/lower funnel campaigns)
Drive channel investment strategy (both online and offline) and insight driven optimizations to achieve overall campaign goals, including positive ROI
Partner with Canada leads to understand the needs of the business and develop plans to support their key goals, particularly sales targets, through paid media
Analyze media performance across channels to ensure goals and KPI’s are met, while identifying areas of opportunity
Work closely with marketing brand leads to ensure media plans ladder up to the broader marketing strategy and key initiatives and product stories are supported
Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets
Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns
Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices
Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
5-7+ years of professional experience in paid media, managing and executing campaigns
BA/BS degree in marketing or related field
Strong understanding and experience working with key media channels including paid social, display and video, search engine marketing, affiliate marketing, audio, OOH
Experience with the key ad platforms: Facebook, Google Adwords, Bing, Tiktok, Snapchat, TradeDesk, Pinterest, etc.
Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
Experience working at or with digital agencies and creative teams
Understanding and application of digital media best practices
Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
Experience with budget planning and KPIs
Passion for data driven decision making and creating compelling and personalized digital customer experiences
Rigorous attention to detail
Strong excel skills a plus
Experience with Google Analytics
Highly driven with a positive, high-energy, team-oriented attitude
Genuine passion for the outdoors is a bonus
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
$90,720.00 USD - $136,080.00 USD annually
Annual Incentive Eligibility:
This position is eligible to participate in a VF Incentive Plan. Detailed information on incentive plans will be provided during the recruiting process.
Benefits at VF:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.
COVID-19 Vaccination Requireme