The North Face
Date Posted: 9/28/2016

Senior Retail Marketing Manager (Direct to Consumer)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location: Alameda, CA, San Francisco Bay Area
  • Required Exp: 8 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The North Face, based in Alameda, CA (San Francisco Bay Area), is in search of a Senior Retail Marketing Manager for its Direct to Consumer category.

The North Face operates 100 Full Price and Outlet retail stores throughout North America. The Direct to Consumer channel is rapidly growing for the brand and there is a need for greater alignment and integration across DTC channels. The Sr. Retail Marketing Manager, Direct to Consumer will be responsible for ensuring alignment on campaign development and implementation across all Direct to Consumer channels (FP / e-comm / Outlet). In addition, based on the strategy set by the Director team, the role is responsible developing and implementing omnichannel Direct to Consumer retail campaigns to support our Direct to Consumer retail business objectives. The position will develop and maintain a master DTC Go To Market retail calendar, will support a monthly Go to Marketing strategy meeting to build strategy and gain alignment at the Director level and lead weekly DTC Core Team meeting to implement the plans. Reporting to the Director of Marketing, Wholesale & Direct to Consumer, the role is also responsible for managing and maintain budgets, developing campaign briefs and liaising with Agency of Record & media agency to build out campaigns, supporting Outlet marketing and working closely with and leading a cross functional team on aligning campaigns.

Key Responsibilities:
- Develop and implement integrated omni-channel Go to Market calendar to ensure marketing alignment across channels
- Strategic development and execution of traffic driving campaigns and initiatives for Full Price and Outlet channels, analyze results and build out recommendations for future programs and campaigns
- Accurately manage marketing budget pertaining to department responsibilities
- Focused management of marketing agency relationships for timely, high quality deliverables within budget
- Establish and maintain strong working relationship with key internal stakeholders (DMM / Marketing Ops / Brand)
- Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns
- Collaborate with VIPeak team to integrated loyalty into campaigns
- Leverage CLM data to increase level of targeting, customization and sophistication to the campaigns developed
- Participating in weekly field management discussions and traffic driving task force to report on outlet marketing initiatives. Retail Marketing Contractor will support additional retail marketing projects as needed; including but not limited to:
o Supporting planning and execution of retail events and experiential activations.
o Assisting with retail marketing campaign tracking and measurement.
o Assisting in preparing seasonal marketing presentations and activation guides for stores.

Job Requirements

Qualifications:
- Years of Related Professional Experience: 7-10 years

Educational/Position Requirements:
- BA/BS degree in Marketing, Business or equivalent combination of years of experience and education.
- Management Experience: 3–5 years

Skills:
- 7+ years of brand and retail store marketing experience.
- CRM program management experience.
- Brand initiative development and execution experience desired.
- Proved track record of the ability to strategically develop and implement successful marketing campaigns.
- Collaborative with business partners and ability to work well cross functionally.

VF Diversity Vision Statement:
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

People

Andrew Sporrer

Selling Supervisor
The North Face

Michael Swim

Selling Supervisor
The North Face

Kyle Martin

Sports Marketing Manager
The North Face

Keegan Sands

Assistant Store Manager
The North Face

Ali Lazarus

Sample Coordinator
The North Face

Angela Padilla

Technical Product Developer
The North Face

Katie Riehl

Assistant Manager
The North Face

Cristin Childress

Product Manager of Women's Active Apparel
The North Face

Dayna Gleason

Assistant Store Manager
The North Face

Bradley Eisenhauer

Assistant Store Manager
The North Face

First Name is required Thomas

Product Manager (Merchant) - Action Sports
The North Face
Date Posted: 9/28/2016

Senior Retail Marketing Manager (Direct to Consumer)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:8 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The North Face, based in Alameda, CA (San Francisco Bay Area), is in search of a Senior Retail Marketing Manager for its Direct to Consumer category.

The North Face operates 100 Full Price and Outlet retail stores throughout North America. The Direct to Consumer channel is rapidly growing for the brand and there is a need for greater alignment and integration across DTC channels. The Sr. Retail Marketing Manager, Direct to Consumer will be responsible for ensuring alignment on campaign development and implementation across all Direct to Consumer channels (FP / e-comm / Outlet). In addition, based on the strategy set by the Director team, the role is responsible developing and implementing omnichannel Direct to Consumer retail campaigns to support our Direct to Consumer retail business objectives. The position will develop and maintain a master DTC Go To Market retail calendar, will support a monthly Go to Marketing strategy meeting to build strategy and gain alignment at the Director level and lead weekly DTC Core Team meeting to implement the plans. Reporting to the Director of Marketing, Wholesale & Direct to Consumer, the role is also responsible for managing and maintain budgets, developing campaign briefs and liaising with Agency of Record & media agency to build out campaigns, supporting Outlet marketing and working closely with and leading a cross functional team on aligning campaigns.

Key Responsibilities:
- Develop and implement integrated omni-channel Go to Market calendar to ensure marketing alignment across channels
- Strategic development and execution of traffic driving campaigns and initiatives for Full Price and Outlet channels, analyze results and build out recommendations for future programs and campaigns
- Accurately manage marketing budget pertaining to department responsibilities
- Focused management of marketing agency relationships for timely, high quality deliverables within budget
- Establish and maintain strong working relationship with key internal stakeholders (DMM / Marketing Ops / Brand)
- Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns
- Collaborate with VIPeak team to integrated loyalty into campaigns
- Leverage CLM data to increase level of targeting, customization and sophistication to the campaigns developed
- Participating in weekly field management discussions and traffic driving task force to report on outlet marketing initiatives. Retail Marketing Contractor will support additional retail marketing projects as needed; including but not limited to:
o Supporting planning and execution of retail events and experiential activations.
o Assisting with retail marketing campaign tracking and measurement.
o Assisting in preparing seasonal marketing presentations and activation guides for stores.

Job Requirements

Qualifications:
- Years of Related Professional Experience: 7-10 years

Educational/Position Requirements:
- BA/BS degree in Marketing, Business or equivalent combination of years of experience and education.
- Management Experience: 3–5 years

Skills:
- 7+ years of brand and retail store marketing experience.
- CRM program management experience.
- Brand initiative development and execution experience desired.
- Proved track record of the ability to strategically develop and implement successful marketing campaigns.
- Collaborative with business partners and ability to work well cross functionally.

VF Diversity Vision Statement:
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

Date Posted: 9/28/2016

Senior Retail Marketing Manager (Direct to Consumer)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:8 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available