The North Face:
Manager - Digital Brand Marketing Job in Alameda, CA, VT
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Alameda, CA, VT
Full-time | Ecommerce, Management - Brand, Marketing, Marketing - Social Media, Production - Print & Web
About the job
The North Face, based in Alameda, CA (San Francisco Bay Area), is seeking a Digital Brand Marketing Manager.
Our goal is to create a best in class digital commerce experience. This requires a Digital Brand Marketing Manager that has an understanding of our consumers, our product, our brand, our partners and our technology platform capabilities in order to strengthen brand health metrics, and to drive improved engagement, traffic and conversion rates across all channels with a focus on e-Commerce.
The Digital Marketing Manager is responsible for creating and distributing digital marketing strategies, campaigns, tools and content to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in building strong brands by delivering fully integrated digital marketing experiences and requires deep partnership across other marketing touch-points including Brand, Social and Content, Wholesale and Owned Stores.
KEY RESPONSIBILITIES:
- Create and develop digital marketing strategies within the established Go-To-Market process, to ensure global consistency and consumer and channel relevancy.
- Deliver on time and on budget.
- Develop content and campaign calendars, manage and write creative briefs.
- Work closely with internal creative and content teams and external agencies to optimize process, deliver campaigns on time and on brand.
- Drive strategy and execution of all digital brand content and properties related to Sports Marketing, Communications, Outdoor Exploration, Sustainability, Legal, and HR
- Partner closely with Social team to integrate campaigns and social extensions into site experience
- Leverage consumer and web analytics data to formulate strategic insights and deliver effective consumer led digital campaigns and brand experiences.
- Consistently search for new opportunities to elevate the brand digitally by reviewing competitors, understanding industry best practices and nurturing partnerships and relationships with outside vendors
- Lead, coach and develop brand digital team.
- Manage and own digital brand marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.
Our goal is to create a best in class digital commerce experience. This requires a Digital Brand Marketing Manager that has an understanding of our consumers, our product, our brand, our partners and our technology platform capabilities in order to strengthen brand health metrics, and to drive improved engagement, traffic and conversion rates across all channels with a focus on e-Commerce.
The Digital Marketing Manager is responsible for creating and distributing digital marketing strategies, campaigns, tools and content to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in building strong brands by delivering fully integrated digital marketing experiences and requires deep partnership across other marketing touch-points including Brand, Social and Content, Wholesale and Owned Stores.
KEY RESPONSIBILITIES:
- Create and develop digital marketing strategies within the established Go-To-Market process, to ensure global consistency and consumer and channel relevancy.
- Deliver on time and on budget.
- Develop content and campaign calendars, manage and write creative briefs.
- Work closely with internal creative and content teams and external agencies to optimize process, deliver campaigns on time and on brand.
- Drive strategy and execution of all digital brand content and properties related to Sports Marketing, Communications, Outdoor Exploration, Sustainability, Legal, and HR
- Partner closely with Social team to integrate campaigns and social extensions into site experience
- Leverage consumer and web analytics data to formulate strategic insights and deliver effective consumer led digital campaigns and brand experiences.
- Consistently search for new opportunities to elevate the brand digitally by reviewing competitors, understanding industry best practices and nurturing partnerships and relationships with outside vendors
- Lead, coach and develop brand digital team.
- Manage and own digital brand marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.