The North Face:
Senior Account Marketing Coordinator Job in Alameda, CA, VT
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Alameda, CA, VT
Full-time | Customer Service, Management - Brand, Marketing
About the job
The North Face, based in Alameda, CA (San Francisco Bay Area), is seeking a Senior Account Marketing Coordinator.
As a member of the Marketing team, the Senior Account Marketing Coordinator will be responsible for developing and executing channel specific wholesale account marketing plans based on corporate and seasonal brand initiatives. This position will report into the Sr. Account Marketing Manager.
KEY RESPONSIBILITIES:
- Manage the planning, development, and execution of seasonal and corporate brand marketing plans for select key account.
- Oversee the account relationship and work directly with the account and internal Sales team to best understand their growing business and our opportunities.
- Ensure our big stories are being told and result in sell-through of our products.
- Collect and evaluate ROI.
- Oversee Co-op program and day to day interaction with 3rd party vendor.
- Ensure co-op program has appropriate seasonal marketing materials to support Brand storytelling through our Wholesale dealers including ad templates, fixtures, graphics, events, etc.
- Work with Sales Agency marketing reps to maximize effectiveness of dealers’ co-op dollars.
- Serve as the main point of contact for Agency Marketing reps to help support our broad dealer base.
- In collaboration with AMR, ensure dealers within specific regions are supported and are executing on the Brand’s seasonal storytelling.
- As part of the Go-to-Market process, work with Sales and Cross Functional marketing teams to help create consumer promotional concepts that build brand equity and drive seasonal initiative stories at all consumer touchpoints. This includes, but not limited to advertising, sports marketing, in-store, PR and events.
- Promote seasonal concepts and programs with Agency Marketing Reps and ensure the programs are being supported and executed appropriately.
- Responsible for the rollout and execution of the seasonal marketing programs, working with cross functional teams to deliver on time and within budget.
- Gather reports, photos, recaps of programs to share internally and help advise future planning.
- Create, manage and track all applicable budgets to ensure on or under budget performance and all applicable project time lines to ensure on time, high quality deliverables.
- Maintain current knowledge of outdoor industry marketing activities to create closer relationships with key retailers and establish successful Account Marketing programs.
As a member of the Marketing team, the Senior Account Marketing Coordinator will be responsible for developing and executing channel specific wholesale account marketing plans based on corporate and seasonal brand initiatives. This position will report into the Sr. Account Marketing Manager.
KEY RESPONSIBILITIES:
- Manage the planning, development, and execution of seasonal and corporate brand marketing plans for select key account.
- Oversee the account relationship and work directly with the account and internal Sales team to best understand their growing business and our opportunities.
- Ensure our big stories are being told and result in sell-through of our products.
- Collect and evaluate ROI.
- Oversee Co-op program and day to day interaction with 3rd party vendor.
- Ensure co-op program has appropriate seasonal marketing materials to support Brand storytelling through our Wholesale dealers including ad templates, fixtures, graphics, events, etc.
- Work with Sales Agency marketing reps to maximize effectiveness of dealers’ co-op dollars.
- Serve as the main point of contact for Agency Marketing reps to help support our broad dealer base.
- In collaboration with AMR, ensure dealers within specific regions are supported and are executing on the Brand’s seasonal storytelling.
- As part of the Go-to-Market process, work with Sales and Cross Functional marketing teams to help create consumer promotional concepts that build brand equity and drive seasonal initiative stories at all consumer touchpoints. This includes, but not limited to advertising, sports marketing, in-store, PR and events.
- Promote seasonal concepts and programs with Agency Marketing Reps and ensure the programs are being supported and executed appropriately.
- Responsible for the rollout and execution of the seasonal marketing programs, working with cross functional teams to deliver on time and within budget.
- Gather reports, photos, recaps of programs to share internally and help advise future planning.
- Create, manage and track all applicable budgets to ensure on or under budget performance and all applicable project time lines to ensure on time, high quality deliverables.
- Maintain current knowledge of outdoor industry marketing activities to create closer relationships with key retailers and establish successful Account Marketing programs.