The North Face
Date Posted: 6/26/2017

Digital Performance Marketing Manager

  • Company: The North Face
  • Country:United States
  • State:California
  • Location: Alameda, CA, San Francisco Bay Area
  • Required Exp: 5 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The North Face is hiring a Digital Performance Marketing Manager to drive strategy and execution of our paid search, SEO, display (mid and low funnel), and affiliate programs, with the goal of driving profitable growth from our eCommerce/Direct-to-Consumer business. This person will have a passion for delivering relevant and personalized customer experiences, as well as leveraging digital attribution analytics to optimize our spend and execution across tactics.

KEY RESPONSIBILITIES:
- Manages the roadmap/strategy for SEO, paid search, display and affiliate programs by prioritizing growth opportunities to hit our revenue and brand goals.
- Collaborates with internal partners and external vendors to optimize site content for SEO.
- Act as a digital thought leader to help The North Face navigate the future of digital in customer journeys.
- Optimizes our display remarketing and paid social programs, and launch mid funnel display.
- Serves as a power user of our digital attribution solution to optimize the mix and effectiveness of our performance marketing ecosystem.
- Manages affiliate agency to optimize the mix and effectiveness of our affiliate partners.
- Collaborates with our CRM/CLM team to leverage targeted audiences within tactics.
- Manages multiple agencies and one FT coordinator (to be hired).

Job Requirements

SKILLS & REQUIREMENTS:
- 4-6 years experience in digital marketing for a retail or consumer brand.
- BA/BS or equivalent experience.
- Strong leadership to manage coordinator and multiple agencies.
- Passion for creating compelling and personalized digital customer experiences.
- Extremely organized and adept at setting priorities based on business goals.
- Experience managing paid search, SEO, affiliate and display programs.
- Experience with/interest in digital attribution.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

People

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Josh Schielie

Apparel Graphic Designer
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Christopher Sylvia

Sports Marketing Manager
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Kyle Martin

Sports Marketing Manager
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Andrew Huitink

Freelance Graphic Design
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Aliyah Cohen

Designer- Contractor
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Cristin Childress

Product Manager of Women's Active Apparel
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Stephen Winnacott

Brand Marketing Manager
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Keegan Sands

Assistant Store Manager
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Ali Lazarus

Sample Coordinator
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Angela Padilla

Technical Product Developer
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Katie Riehl

Assistant Manager
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Dayna Gleason

Assistant Store Manager
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Bradley Eisenhauer

Assistant Store Manager
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First Name is required Thomas

Product Manager (Merchant) - Action Sports
The North Face
Date Posted: 6/26/2017

Digital Performance Marketing Manager

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The North Face is hiring a Digital Performance Marketing Manager to drive strategy and execution of our paid search, SEO, display (mid and low funnel), and affiliate programs, with the goal of driving profitable growth from our eCommerce/Direct-to-Consumer business. This person will have a passion for delivering relevant and personalized customer experiences, as well as leveraging digital attribution analytics to optimize our spend and execution across tactics.

KEY RESPONSIBILITIES:
- Manages the roadmap/strategy for SEO, paid search, display and affiliate programs by prioritizing growth opportunities to hit our revenue and brand goals.
- Collaborates with internal partners and external vendors to optimize site content for SEO.
- Act as a digital thought leader to help The North Face navigate the future of digital in customer journeys.
- Optimizes our display remarketing and paid social programs, and launch mid funnel display.
- Serves as a power user of our digital attribution solution to optimize the mix and effectiveness of our performance marketing ecosystem.
- Manages affiliate agency to optimize the mix and effectiveness of our affiliate partners.
- Collaborates with our CRM/CLM team to leverage targeted audiences within tactics.
- Manages multiple agencies and one FT coordinator (to be hired).

Job Requirements

SKILLS & REQUIREMENTS:
- 4-6 years experience in digital marketing for a retail or consumer brand.
- BA/BS or equivalent experience.
- Strong leadership to manage coordinator and multiple agencies.
- Passion for creating compelling and personalized digital customer experiences.
- Extremely organized and adept at setting priorities based on business goals.
- Experience managing paid search, SEO, affiliate and display programs.
- Experience with/interest in digital attribution.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

Date Posted: 6/26/2017

Digital Performance Marketing Manager

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available