The North Face:
Email Marketing Coordinator (Promotional Campaigns) Job in Alameda, CA, VT

The Email Brand Marketing Coordinator – Promotional Campaigns for is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our promotional product, shopping and brand campaigns, including project managing email campaign development and other ad hoc email projects.

KEY RESPONSIBILITIES:
- Coordinate with internal groups to manage email requests, email calendar and draft creative briefs.
- Very strong project management skills. Able to track and manage multiple workflows using project management tool and internal email calendar.
- Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients. Deploy emails on schedule.
- Deliver appropriate audience for email sends (geographic, demographic, customer history, etc). Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
- Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
- Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
- Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
- When needed, act as project manager on automated and transactional email campaigns/enhancements.