The North Face
Date Posted: 6/26/2017

Email Marketing Coordinator (Automated Programs)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location: Alameda, CA, San Francisco Bay Area
  • Required Exp: 2 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Coordinator- Automated Programs is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our automated and transactional campaigns, including project managing email campaign development, set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

KEY RESPONSIBILITIES:
- You are a data-driven marketer responsible for execution and reporting of the automated and transactional campaigns for The North Face. You walk the line between being a creative thinker with your pulse on the expectations of consumer facing digital communications and a process minded, detail-oriented digital operations geek.
- Coordinate requirements with ESP for successful automated and transactional campaigns.
- Very strong project management skills. Able to track and manage multiple workflows using project management tools.
- Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients.
- Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
- Experience in using data sets to create segments that power marketing programs is a plus
- Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
- Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
- Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
- Act as project manager on other ad hoc email campaigns/enhancements.

Job Requirements

SKILLS & REQUIREMENTS:
- 2+ years of hands-on email marketing coordination experience and knowledge of email metrics.
- 1- 2+ years of hands-on experience in a major ESP and experience building automated campaigns with Responsys or alternative ESPs.
- BA/BS degree or equivalent experience.
- Ability to dive in and find answers to questions that may not yet be documented.
- A/B testing experience.
- Strong attention to detail and ability to manage multiple deadlines.?
- Strong excel skills; knowledge of HTML, CSS and preparing images for email in Photoshop are a plus.
- Experience with Project Management tools is a plus.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

People

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timothy fowler

Sr. Community Marketing Cordinator/Marketing Manager
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Josh Schielie

Apparel Graphic Designer
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Christopher Sylvia

Sports Marketing Manager
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Kyle Martin

Sports Marketing Manager
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Andrew Huitink

Freelance Graphic Design
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Aliyah Cohen

Designer- Contractor
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Cristin Childress

Product Manager of Women's Active Apparel
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Stephen Winnacott

Brand Marketing Manager
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Keegan Sands

Assistant Store Manager
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Ali Lazarus

Sample Coordinator
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Angela Padilla

Technical Product Developer
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Katie Riehl

Assistant Manager
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Dayna Gleason

Assistant Store Manager
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Bradley Eisenhauer

Assistant Store Manager
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First Name is required Thomas

Product Manager (Merchant) - Action Sports
The North Face
Date Posted: 6/26/2017

Email Marketing Coordinator (Automated Programs)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:2 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

The Email Marketing Coordinator- Automated Programs is a member of The North Face Digital Marketing team. He or she is responsible for helping coordinate the day-to-day operations of the email marketing program around our automated and transactional campaigns, including project managing email campaign development, set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

KEY RESPONSIBILITIES:
- You are a data-driven marketer responsible for execution and reporting of the automated and transactional campaigns for The North Face. You walk the line between being a creative thinker with your pulse on the expectations of consumer facing digital communications and a process minded, detail-oriented digital operations geek.
- Coordinate requirements with ESP for successful automated and transactional campaigns.
- Very strong project management skills. Able to track and manage multiple workflows using project management tools.
- Ensure all elements of the email are proofed and correct: spelling, grammar, accurate content, correct links, and other best-practice elements are included. Proof using various email clients.
- Work with CRM Manager to ensure accurate information is shared between the CRM system and email systems.
- Experience in using data sets to create segments that power marketing programs is a plus
- Analyze email engagement metrics – including delivery rate, opens, clicks and revenue – to support marketing goals for traffic and sales and make recommendations for future campaigns.
- Conduct ongoing reviews of other online retailers' email campaigns. Make recommendations for changes/improvements to Email team based on findings.
- Remain up-to-date with new email tool functionality and determine if there are ways we could use that new functionality.
- Act as project manager on other ad hoc email campaigns/enhancements.

Job Requirements

SKILLS & REQUIREMENTS:
- 2+ years of hands-on email marketing coordination experience and knowledge of email metrics.
- 1- 2+ years of hands-on experience in a major ESP and experience building automated campaigns with Responsys or alternative ESPs.
- BA/BS degree or equivalent experience.
- Ability to dive in and find answers to questions that may not yet be documented.
- A/B testing experience.
- Strong attention to detail and ability to manage multiple deadlines.?
- Strong excel skills; knowledge of HTML, CSS and preparing images for email in Photoshop are a plus.
- Experience with Project Management tools is a plus.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!

Perks

Date Posted: 6/26/2017

Email Marketing Coordinator (Automated Programs)

  • Company: The North Face
  • Country:United States
  • State:California
  • Location:Alameda, CA, San Francisco Bay Area
  • Required Exp:2 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available