The North Face:
Sr. Manager, Digital Personalization Job in Alameda, VT

At The North Facewe dare to lead the world forward through Exploration.

The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, protecting our planet, and creating iconic and technically advanced product.

Our culture is born from the spirit of the Explorer and infuses everything we do. We love wild places. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
We take great pride in our ability to facilitate exploration for our employees and partners. By joining The North Face family, you will be offered the opportunity, tools and environments to more deeply explore the world around you and make meaningful, lasting connections. You will also be working on a team with a mission to protect our planet for generations to come.

The North Face is part of VF Corporation who guidespowerful brands that are fueled by insights and innovation that put us at the heart of our consumers lives. Many of our brands lead their respective categories, and some have risen to iconic status.

While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.

Sr. Manager, Digital Personalization: Become the Newest Member of the VF Family
This is a pivotal role within the North Faces Digital Infrastructure, defining, developing and executing our personalization strategy to give our consumers a best in class experience within our digital environment. Working closely with the Director of Digital Commerce, our CLM teams and vast consumer behavior data, Digital Marketing and Creative teams, as well as you UX and Operations Teams, you will be responsible for leading thenorthface.com through this exciting phase of our growth.

How You Will Make a Difference:
This role will focus on the strategic direction as well as the flawless execution of personalized consumer experiences across our North American Platform
Create, manage and scale existing and new consumer engagement strategies to attract and retain key consumer segments
Partner with our internal teams to ensure full visibility of strategic direction and processes to align on key approaches.
Manage the relationship with chosen personalization vendors to maintain and expand on our current technology platforms, developing a short, mid and long-term vision of our Personalization Technology Roadmap
Provide direction and coaching to Partners, agencies, and vendors to reach desired performance results including project timing, scope, and KPIs.
Work closely with the Creative Digital Director to manage the creative and production process of digital marketing assets, including the creative brief, review of creative assets, managing the approval process, and final asset delivery
Manage the A/B testing strategy and develop the Sr. Testing Coordinator to enable a test and learn methodology.
Differentiate between Product and Content personalization to drive consumer engagement and revenue growth
Collaborate with key stakeholders to build robust campaigns for all personas within our consumer database
Transform our data into actionable insights and provide accurate reporting of consumer metrics and campaign results to share with our leadership teams

Skills for Success:

Years of Related Professional Experience: 5+ Years Experience in related positions with increasing responsibility.
Educational/ Position Requirements:
BA with strong academic record (preference for quantitative, scientific, or technical background)
Demonstrated ability to develop segmental strategy and drive personalization at scale
Analytical and detail-oriented mindset.
Strong team player
Strong oral and written communication skills
Entrepreneurial spirit, with a willingness to test and learn
Consumer centric vision
Creative thinker, problem solver
Knowledge of personalization tools
Microsoft Suite

Special Physical and/or Mental Requirements:
Willing and able to work additional hours when needed
Travel required: 5%