Retail Marketing Manager
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|Salary Range:||Not available|
At The North Facewe dare to lead the world forward through Exploration.
The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, protecting our planet, and creating iconic and technically advanced product.
Our culture is born from the spirit of the Explorer and infuses everything we do. We love wild places. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
We take great pride in our ability to facilitate exploration for our employees and partners. By joining The North Face family, you will be offered the opportunity, tools and environments to more deeply explore the world around you and make meaningful, lasting connections. You will also be working on a team with a mission to protect our planet for generations to come.
The North Face is part of VF Corporation who guidespowerful brands that are fueled by insights and innovation that put us at the heart of our consumers lives. Many of our brands lead their respective categories, and some have risen to iconic status.
While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.
Retail Marketing Manager: Become the Newest Member of the VF Family
The Retail Marketing Manager is responsible for the strategy and creation of all tactical and programmatic campaigns that drive traffic to The North Face retail stores. The Retail Marketing Manager is responsible for the execution of these campaigns in close partnership with various corporate partners, agency partners and business/field teams. This individual will also assist with commercial campaigns and analyze results and apply learnings to future programs.
How You Will Make a Difference:
The Retail Marketing Manager will be responsible for creating and driving the execution of all seasonal commercial retail marketing initiatives including:
Assist in the development and execution of traffic driving initiatives for key commercial initiatives (holiday, back to campus, sale), analyzes all campaign results and provides a detailed recap including recommendations for future campaigns
Produce seasonal catalogs in partnership, and with input from, various teams/businesses, agencies, and print vendors, on-time and on-budget
Manage all programmatic store Grand Opening marketing plans including paid media tactics, communications, store events and promotions
Create and manage tactical sustain marketing programs that continue to drive traffic to stores in off-peak seasons
Ensure the marketing support of product/brand energy stories in store
Partner with retail business/field teams in response to traffic performance issues and develop marketing solutions to address, be flexible and nimble with reprioritization of projects as the business needs
Supports integration of campaigns with retail events and activations in partnership with the Community Marketing Manager
Skills for Success:
Years of Related Professional Experience: 5+ years of progressive experience in retail marketing, account marketing or brand marketing for a consumer lifestyle brand/retailer
Educational/ Position Requirements:
BA or BS degree in Marketing, Business, or Retail Merchandising
Media savvy: experience with media buying, planning and reporting metrics (social, display, OOH, print)
Experience managing the strategy and execution for a brand/retailers marketing strategy from concept to execution
Knowledge of marketing metrics/reporting, calculating ROI and extracting meaningful results from data
Strong ability to create well-designed presentations that are clear, succinct and understood by all levels of the organization
Ability to manage multiple priorities with professionalism and flexibility in a fast-paced environment while maintaining calm and focus
Well organized, extremely detailed and deadline oriented
Strong written and verbal communication skills including meeting facilitation and presentations. Proven ability to communicate effectively with partners across various roles. Confident in communicating with internal and external contacts and building and maintaining relationships.
Ability to represent retail marketing point of view and effectively collaborate in decision making with cross-functional partners
Proficiency using a MAC, Excel, PowerPoint and Creative Suite programs (Photoshop, InDesign). Apple programs a plus.