Sr. Manager, Online Merchandising
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At The North Facewe dare to lead the world forward through Exploration.
The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, protecting our planet, and creating iconic and technically advanced product.
Our culture is born from the spirit of the Explorer and infuses everything we do. We love wild places. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
We take great pride in our ability to facilitate exploration for our employees and partners. By joining The North Face family, you will be offered the opportunity, tools and environments to more deeply explore the world around you and make meaningful, lasting connections. You will also be working on a team with a mission to protect our planet for generations to come.
The North Face is part of VF Corporation who guidespowerful brands that are fueled by insights and innovation that put us at the heart of our consumers lives. Many of our brands lead their respective categories, and some have risen to iconic status.
While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.
Sr. Manager, Digital Commerce: Become the Newest Member of the VF Family
The Sr. Manager Digital Merchandising is a pivotal role for the evolution of thenorthface.com and its offer to the consumer. Responsible for developing the strategic direction of our onsite merchandising, leading the team in process and structure to develop a best-in-class experience for our consumer. Working closely with internal team members across multiple departments this role will be accountable for defining the consumer journey from a product perspective, allowing the consumer to find and buy products as seamlessly as possible, whilst experiencing The North Face brand at its highest level.
How You Will Make a Difference:
Lead and develop US & CA site Merchandise team and execute on all associated product maintenance activities.
Lead optimal product navigation, hierarchy, and filtering to drive conversion.
Own the financial KPIs to drive top line results.
Define and execute against the Merchandising technology roadmap, working closely with all of our technology partners.
Utilize Analytics & Insights tools daily to identify top merchandising opportunities, as well as products with high associated score and act to boost sales.
Create and present weekly web hindsight for category; analyze guest behavior, site metrics and relate findings to sales/site performance; present recommended strategies for current and future business based upon findings.
Merchandise across all channels to bring the most effective product stories to life for all customers across all site paths/verticals.
Work cross functionally with Buying, Merch, Marketing and Design to have a deep understanding of product and work with the team to bring that product detail to life for customers.
Execute seasonal tactical US Sequence changes.
Manage seasonal pricing and silent sale optimization.
Own the relationship with Third Party Merchandising Vendors
Manage and maintain the product upload process and attribute management.
Continually benchmark other retailers in our space to provide recommendation to the team
Skills for Success:
Years of Related Professional Experience: 5+ years
Educational/ Position Requirements:
Bachelors degree in a relevant subject area or equivalent combination of education and experience will be considered.
Retail e-Commerce experience is required.
Experience with internet based technology platform.
Strong analytical/modeling skills with ability to convert raw data into actionable business insights
Proficiency in Excel is required, including experience with charting, large data sets and macros.
Experience with web analytics tools such as Omniture, Google Analytics, Onsite Merchandising Tools required.
Excellent verbal, written and data presentation skills a must-have.
Passion for retail e-Commerce analytics is a requirement. Huge opportunity to make an impact on the direction and success of the e-Commerce business.
Ability to guide 3rd party development team to due dates and budget requirements.
Creative thinking with the ability to conceptualize and implement ideas that will drive business results.
Able to work actively with immediate team and cross-functional partners to solve problems.
Self-starter with the ability to work independently and within a team environment.
Special Physical and/or Mental Requirements:
Travel required: 5%