Canada Digital Merchandiser

Alameda California
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago
CEO Pledge
Job Description

At The North Facewe dare to lead the world forward through Exploration.

The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, protecting our planet, and creating iconic and technically advanced product.

Our culture is born from the spirit of the Explorer and infuses everything we do. We love wild places. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
We take great pride in our ability to facilitate exploration for our employees and partners. By joining The North Face family, you will be offered the opportunity, tools and environments to more deeply explore the world around you and make meaningful, lasting connections. You will also be working on a team with a mission to protect our planet for generations to come.

The North Face is part of VF Corporation who guidespowerful brands that are fueled by insights and innovation that put us at the heart of our consumers lives. Many of our brands lead their respective categories, and some have risen to iconic status.

While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.

Canada Digital Merchandiser: Become the Newest Member of the VF Family
The Canada Digital Merchandiser is responsible for the onsite merchandising needs for The North Faces Candian Website. This role is vital in developing the iteration of our onsite merchandising specifically for the needs of our Canadian consumer across our Performance and Lifestyle segments. Working closely with our internal teams across multiple departments the role will define the user journey across the site to drive best-in-class user experience and conversion through browse/buy behaviors. You will take complete ownership of all product information to be used onsite, in both English and French. You will work closely with our Canadian team to understand an execute against specific Canadian needs, product flows and seasonal timing.

How You Will Make a Difference:
Utilize Insights tool daily to identify top merchandising opportunities, as well as products with high associated score and act to boost conversion.
Create and present weekly web hindsight for the Canadian business; analyze guest behavior, site metrics and relate findings to sales/site performance; present recommended strategies for current and future business based upon findings.
Responsible for Canadian product upload & attribution and identify appropriate category merchandising.
Merchandise CA Feature pages with effective story-telling and data based knowledge while testing & implementing merchandising efforts often.
Merchandise all Canadian WebSphere Activity Pages and ensure themes tie back to site marketing, email, social, brand stories, and buyers seasonal strategies

Skills for Success:
Years of Related Professional Experience: 3 years
Educational/ Position Requirements:
Bachelors degree in a relevant subject area or equivalent combination of education and experience will be considered.
Retail e-Commerce experience is required.
Experience with internet based technology platform.
Strong analytical/modeling skills with ability to convert raw data into actionable business insights
Proficiency in Excel is required, including experience with charting, large data sets and macros.
Experience with web analytics tools such as Omniture, Google Analytics, Onsite Merchandising Tools required.
Excellent verbal, written and data presentation skills a must-have.
Passion for retail e-Commerce analytics is a requirement. Huge opportunity to make an impact on the direction and success of the Canadian e-Commerce business.
Creative thinking with the ability to conceptualize and implement ideas that will drive business results.
Able to work actively with immediate team and cross-functional partners to solve problems.
Self-starter with the ability to work independently and within a team environment.
Ability to prioritize against immediate business requirements.
Understanding of French preferred but not required.

Special Physical and/or Mental Requirements:
Travel required: 5%