The North Face:
Senior Director, Brand Marketing - America's Job in Burlington, VT
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Burlington, VT
Full-time | Merchandising
About the job
Job Ad
The North Face, a VF Company
At The North Facewe dare to lead the world forward through Exploration.We were born to Explore. We were born to Disrupt. We were born to Lead.
The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.
We believe that exploration is a mindset both on the mountain and off the mountain and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.
Our values:
Love wild places
Spark curiosity
Dare to disrupt
Create community
Lead with integrity
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.
What You Will Do
As the Senior Director, Americas Marketing Brand Management, you will build the marketing vision with the Global Brand VP Marketing to ensure sustainable and profitable business growth as well as global consistency and local relevancy. You will manage and own the advertising budget within the brands P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating income. You will provide leadership for the Americas marketing organization to raise brand awareness, maintain image and ensure best in class Americas/ DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assets. You will develop the Americas marketing organization both from a structural and talent development standpoint, while serving as a champion for consumer insights throughout the TNF organization to ensure sustainable growth of the business and optimal brands equity
How You Will Make A Difference
You will lead through Purpose and Values: Keeping the organization's vision and values at the forefront of associate decision making and action.
You will coach and develop others: Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; planning and supporting the development of individual skills and abilities
You will build organizational talent: Establishing systems and processes to attract, develop, engage, and retain talented individuals; creating a work environment where people can realize their full potential, thus allowing the organization to meet current and future business challenges
Possess business acumen: Using economic, financial, market, and industry data to understand and improve business results; using ones understanding of major business functions, industry trends, and own organization s position to contribute to effective business strategies and tactics
You will drive execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results
You will communicate effectively: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
You will influence: Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals
What You Bring
Marketing or Business Degree; MBA level preferred
Minimum 8 years of Marketing management experience, sportswear or lifestyle Brands preferred
Deep understanding of the Brand as well as the performance and lifestyle industries
Language skills: Fluent in English (both written and spoken); multi-linguistic skills preferred
Willing to travel frequently, both domestic and internationally
Where You Will Be Located
This position will be based in Denver, Colorado (USA)
NEVER STOP EXPLORING
The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the worlds largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.
While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
The North Face, a VF Company
At The North Facewe dare to lead the world forward through Exploration.We were born to Explore. We were born to Disrupt. We were born to Lead.
The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.
We believe that exploration is a mindset both on the mountain and off the mountain and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.
Our values:
Love wild places
Spark curiosity
Dare to disrupt
Create community
Lead with integrity
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.
What You Will Do
As the Senior Director, Americas Marketing Brand Management, you will build the marketing vision with the Global Brand VP Marketing to ensure sustainable and profitable business growth as well as global consistency and local relevancy. You will manage and own the advertising budget within the brands P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating income. You will provide leadership for the Americas marketing organization to raise brand awareness, maintain image and ensure best in class Americas/ DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assets. You will develop the Americas marketing organization both from a structural and talent development standpoint, while serving as a champion for consumer insights throughout the TNF organization to ensure sustainable growth of the business and optimal brands equity
How You Will Make A Difference
You will lead through Purpose and Values: Keeping the organization's vision and values at the forefront of associate decision making and action.
You will coach and develop others: Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; planning and supporting the development of individual skills and abilities
You will build organizational talent: Establishing systems and processes to attract, develop, engage, and retain talented individuals; creating a work environment where people can realize their full potential, thus allowing the organization to meet current and future business challenges
Possess business acumen: Using economic, financial, market, and industry data to understand and improve business results; using ones understanding of major business functions, industry trends, and own organization s position to contribute to effective business strategies and tactics
You will drive execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results
You will communicate effectively: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
You will influence: Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals
What You Bring
Marketing or Business Degree; MBA level preferred
Minimum 8 years of Marketing management experience, sportswear or lifestyle Brands preferred
Deep understanding of the Brand as well as the performance and lifestyle industries
Language skills: Fluent in English (both written and spoken); multi-linguistic skills preferred
Willing to travel frequently, both domestic and internationally
Where You Will Be Located
This position will be based in Denver, Colorado (USA)
NEVER STOP EXPLORING
The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the worlds largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.
While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.