Digital Merchandising Director

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago
CEO Pledge

The North Face, a VF Company
At The North Facewe dare to lead the world forward through Exploration.We were born to Explore. We were born to Disrupt. We were born to Lead.

The North Face is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

We believe that exploration is a mindset both on the mountain and off the mountain and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.

Our values:
Love wild places
Spark curiosity
Dare to disrupt
Create community
Lead with integrity
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.

What You Will Do
The Director Digital Merchandising is a pivotal role for the evolution of and its offer to the consumer. Responsible for developing the strategic direction of our onsite product representation, leading the team in process and structure to develop a best-in-class experience for our consumer. Working closely with internal team members across multiple departments this role will be accountable for defining the consumer journey from a product perspective, allowing the consumer to find and buy products as seamlessly as possible, whilst experiencing The North Face brand at its highest level.

How You Will Make A Difference
Lead and develop US & CA site Merchandising team and execute on all associated product maintenance activities. Team of four (current)
Lead optimal product navigation, hierarchy, and filtering to drive conversion.
Own the financial KPIs to drive top line results.
Define and execute against the Merchandising technology roadmap, working closely with all of our technology partners.
Utilize Analytics & Insights tools daily to identify top merchandising opportunities, as well as products with high associated score and act to boost sales.
Manage the product asset photography pipeline, partnering with Design, Product Development and Product Merchandising, to produce best in class PDP assets.External Vendor Relationship Management
Photography Budget Management
Team of two (current)

Create and present weekly web hindsight for category; analyze guest behavior, site metrics and relate findings to sales/site performance; present recommended strategies for current and future business based upon findings.
Merchandise across all channels to bring the most effective product stories to life for all customers across all site paths/verticals.
Work cross functionally with Buying, Merch, Marketing and Design to have a deep understanding of product and work with the team to bring that product detail to life for customers.
Execute seasonal tactical US Sequence changes.
Manage seasonal pricing and silent sale optimization.
Own the relationship with Third Party Merchandising Vendors.
Manage and maintain the product upload process and attribute management.
Continually benchmark other retailers in our space to provide recommendation to the team.
Develop your team, and support individual growth.

What You Bring
10+ years of related professional experience.
Bachelors degree in a relevant subject area or equivalent combination of education and experience will be considered.
Retail e-Commerce experience is required.
Experience Managing Budgets.
Strong Project management skills.
Experience with internet based technology platforms.
Strong analytical/modeling skills with ability to convert raw data into actionable business insights.
Proficiency in Excel is required, including experience with charting, large data sets and macros.
Experience with web analytics tools such as Omniture, Google Analytics, Onsite Merchandising Tools required.
Excellent verbal, written and data presentation skills a must-have.
Ability to guide 3rd party development team to due dates and budget requirements.
Creative thinking with the ability to conceptualize and implement ideas that will drive business results.
Able to work actively with immediate team and cross-functional partners to solve problems.
Self-starter with the ability to work independently and within a team environment.
Digital Buying experience would be an additional bonus.
Ability to work outside of office hours to deliver seasonal launch requirements.
Travel required: 5%

Where You Will Be Located
Denver, Colorado


The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the worlds largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.

While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.