Job Title:Senior Digital Copywriter
The North Face, a VF Company
At The North Face,we dare to lead the world forward through exploration.We were born to explore. We were born to disrupt. We were born to lead.
The North Face is the premier exploration company in the world.Founded in the counterculture of Berkeley, California in 1966, we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically-advanced product.
We believe that exploration is a mindsetboth on and off the mountain. It infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.
Love wild places
Dare to disrupt
Lead with integrity
By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.
What You Will Do
The Senior Digital Copywriter helps lead and continually evolves the brands voice and tone across all consumer touch-points. From email, social or site copy to bigger seasonal brand campaigns, and everything in-between, this role has an unmatched mastery of adapting messaging for digital channels and consistently delivers compelling, product-driven narratives that engage and inspire. Youll be right-hand to the Copywriting Leadership and collaborate closely with Brand and Digital Creative, eCommerce and Marketing teams to develop best-in-class copy to support business priorities and strategy.
How You Will Make a Difference:
Confidently own The North Faces brand voice and innately understand how to extend and adapt it, based on context
Have a less is more approach to copywriting and deliver succinct but compelling copy that drives brand awareness and strong engagement across multiple consumer-facing touch-points
As a true product expert, youll create holistic, product-driven narratives that showcase why our gear enables explorers to do the things they love and clearly show how our latest product lines and emerging technologies stand out in the outdoor space.
As an expert in the digital space, youre big on testing, data and stoked to help improve existing team resources to ensure best practices and a consistent voice and tone
Collaborate and partner effectively with other teams, like Marketing, Ecomm and Brand Creative, to translate business priorities into really solid, easy-to-understand copy
Hold your work (and your peers) to a high standardin terms of accuracy, quality, tonal consistency and brand-right creative excellence
What You Bring
7+ years copywriting and editing experience within the Outdoor industry or a related Performance industry
Stellar portfolio showcasing a mastery of brand voice and clear, product-driven storytelling across multiple touch-points such as landing pages, social, email, paid media and more
Unwavering passion for words, the great outdoors and a strong understanding of digital best practices
Extreme attention to detail with an eye and ear for consistency, just as much of a creative copywriter as you are an editor
Excellent communication skills and an ability to collaborate with fellow creatives and come to the table with new ideas
Humbleness, open and eager to hear feedback, and ability to provide helpful but constructive feedback for your teammates
Ability to work independently, prioritize and handle multiple projects in a quick-turn, deadline-driven environment
Bachelors degree in English, Communications, Journalism or a related field of study
Where You Will Be Located
NEVER STOP EXPLORING
The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the worlds largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.
While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world.
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
$77,760.00 USD - $116,640.00 USD annually
Annual Incentive Eligibility:
This position is eligible to participate in VF's Annual Incentive Plan. Incentive Plan awards are contingent upon (1) achievement of your individual objectives and (2) VF achieving its' Corporate and business level financial objectives.
Long Term Incentive Eligibility:
This position is not eligible for long term incentive.
Benefits at VF:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and clicking, Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.